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What Makes Children’s Orchard Work? Find Out in This Video

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What Makes Children’s Orchard Work? Find Out in This Video

Would you like to find out what makes a successful children’s clothing franchise? In this video, a store owner explains why customers buy and sell children’s clothing, shoes, equipment, toys, games and more at her store time and time again.

What makes a successful children’s clothing franchise? 

Do you prefer a text version or want to read along with the video? If so, you can find the full text transcript below.

News Anchor: Do you have a bunch of stuff sitting around the house, particularly unused clothes that you no longer wear? Well your trash may be another person’s treasure. Reselling new or gently used items has become a multi-billion dollar industry and with a few small tips you too can get it on the craze. Kathy Wagner has been doing this for quite sometime, reselling clothing, particularly children’s clothing.

Children’s Orchard: A high end children’s resale franchise

News Anchor: First of all, Kathy, I know that some people may not know the difference between consignment stores, clothing resale franchises, and garage sales. What is the difference?

Kathy: Well, in consignment stores you take your clothing to them, they sell it and then you get your money. With a resale shop, you come in, we peruse the items, we buy what we think will sell, and you get paid right away.

News Anchor: That is fantastic. Now you have had the store for 13 years, but it has been around for about two decades. So it must really be working. We know that kids are constantly growing, so you have to get rid of old stuff and get new stuff. Why not make some of your money back on it. What do we need to know?

Low cost, high quality children’s clothing

Kathy: Well the main thing is that we want things to be clean and neat. We don’t designate for seasons, we take all seasons all of the time. We want clothes that have been washed with in a week and are neatly folded, and in good shape.

We take clothing from infant to junior sizes. We buy all brands, the less expensive the item is the better it needs to look. This is simply because people can go to the budget store and buy things on sale. 

We specialize in higher end items, especially smocks. People come in and they love to buy our smocks which can be very expensive when buying brand new. We price them at one fourth to one half their retail value. People come in looking for certain things. Like the Lily Pulitzer that you have there. We have people who come in weekly to check their favorite brands and their sizes. Same thing with our playmobils, legos, and blocks. People are coming in with a need. The best thing about our job is that we can take a need and then we can find a source.

There is no waste there which is important. So I see your tips here to turn those leftover items at home into cash.

  1. Sort through your children’s closets to find items they’ve outgrown or rarely wear
  2. Children’s resale stores want current fashion styles and trends
  3. Items should be free of wear, tear, and stains. Wash clothes before reselling
  4. Save time by having a valid ID ready, and know if you want cash or credit towards a purchase in the store

What kind of folks do you see coming in looking to sell their items? I would imagine it is people from all walks of life.

Yes, you are right. But the biggest portion of our sellers are coming from the middle of the road. They are families who appreciate a good bargain and they are looking for someone who sees the value in the things that they have put their cash and their heart into.

Children’s clothing resale franchise is a win win

Everyone wants to think that what they have is valued, and they get excited to think that someone else wants what they had. It is a perfect marriage of a need for recycling and finding the source which makes you feel justified in getting rid of items, and having someone come in and find something awesome at a price they can afford.

Well, we appreciate you being here. There is a lot of money to be made and some great items to be purchased this summer. Asses your kids clothes before the start of the new school year. For more tips and tricks, visit TWCNews.com and click on the “In depth”  tab under our News tab.

Linda Berg

Franchise Business Consultant

Linda Berg is the Franchise Business Consultant for Clothes Mentor’s Southeast region and the Franchise Operations Manager for Clothes Mentor, Children’s Orchard, and NTY Clothing Exchange. Linda joined the company in 2016 as the Store Manager and the Area Manager of the three corporate stores. Linda worked for Gap Inc. for 12 years at both Old Navy and Gap in various management roles. Her retail experience also includes 12 years at Mervyn’s in several management and training roles. 

Amy Donnelly

Director of Inventory Management | Franchise Business Consultant

Amy Donnelly is the Director of Inventory Management for Clothes Mentor. In addition, Amy holds the position as Franchise Business Consultant for Clothes Mentor’s Southeast Region. Prior to joining Clothes Mentor in 2013, she spent 8 years in retail management with Limited Brands.  Amy holds a BA degree.

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Ashley Huebner

Director of Marketing

Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.

Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

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Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

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Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

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Jarvis Herndon

Franchise Business Consultant

Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.

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Sarah Primmer

VP of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

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Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

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Dan Goetz

Franchise Business Consultant

Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.

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Sean Marrs

IT/Tech Administrator

IT/Tech Administrator
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Ashlyn Aarness

Social Media Specialist

Social Media Specialist

Marissa Stacy

Jr. Graphic Designer

Jr. Graphic Designer

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Gina Geary

Franchise Business Consultant

Franchise Business Consultant

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Alice Heidenreich

Franchise Business Consultant

Franchise Business Consultant

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Jessica Fix

Franchise Contract and Office Administrator

Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.
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Ronald G. Olson

President

Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.
Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.
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Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.
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