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NEW USES: Woodbury Store Showcased in Pioneer Press

NEW USES: Woodbury Store Showcased in Pioneer Press

New Uses Woodbury was featured in a colorful article  about the growing popularity of reuse stores. Check out the article by Bob Shaw with Pioneer Press:

Reuse Stores Popping Up in the Twin Cities

By Bob Shaw

Deb Hauer plopped a box of plates onto the store counter.

“Ooof!” she said. “I am downsizing, big time.”

Hauer is near retirement and moving into a townhome, a move that requires shedding a lifetime of accumulated stuff.

Instead of donating the plates to Goodwill, she was selling them at a for-profit store in Woodbury — New Uses.

The store is one of a wave of new used-goods stores, which sell almost everything that can be owned.

They are popping up in malls, often replacing stores that sell new merchandise. Three used-clothing stores are open in Woodbury — Once Upon a Child, Plato’s Closet and Clothes Mentor — in a mall with no other clothing shops except shoe stores.

“I would say the growth is increasing exponentially,” said Louise Kurzeka, chapter president of the National Association of Professional Organizers, which monitors household recycling stores.

Used goods in America are now a $16 billion industry, according to the data-generating firm First Research. This includes sales from 20,000 thrift stores, antique dealers and consignment shops but not sales at pawn shops or used car or boat dealers.

Kurzeka said the used-goods industry has been increasing by 7 percent annually for the past two years, far more than the retail industry overall.

She said that’s because the Great Recession put financial pressure on homeowners, who are selling their belongings to ease the crunch.

“People are brushing off their bruises and saying: ‘I am in financial trouble. I need to sell my stuff,’ ” Kurzeka said.

In addition, baby boomers are retiring and downsizing. This means selling off the contents of big suburban houses.

“They are moving out of a 3,500-square-foot house into a 1,200-square-foot condo,” Kurzeka said.

Established charities such as Goodwill have long accepted donations of clothing and housewares. Pawn shops pay cash for items with high resale value.

But they have been facing competition from stores selling used books, computers, musical instruments, exercise machines and sports equipment.

Also competing for used goods are the more than 200 consignment shops in the metro area, according to the website Yelp. These shops usually pay the donor when the item is resold.

There are new stores operated by other nonprofits. Savers has opened three warehouse-size stores in the Twin Cities metro area.

Another newcomer is the Found It Estate Store in Bloomington, a used furniture and household goods store. That store, which opened in August, and two others are run by Bridging, a nonprofit group that helps people living in poverty.

A unique type of used-goods store is the ReStore in New Brighton. It sells donated home construction materials such as lumber, tile, cabinets and carpet.

“It’s what you would find in a Menards or Home Depot,” said Pete O’Keefe, ReStore operations manager.

Only one item is not accepted. “We do not take used toilets. We could have filled the old Metrodome with old used toilets,” said O’Keefe.

He said ReStore saves money for consumers and helps the environment.

“This is a green solution to keep things out of landfills,” he said. “About 10 years ago, contractors did not care. Now, they have a green mind-set.”

ReStore is owned by Habitat for Humanity, and O’Keefe said revenue from one year of sales at the New Brighton location pays for the construction of five Habitat homes.

The biggest used-goods presence in suburban malls are the for-profit businesses. Many, including New Uses, pay customers cash in advance for their household items.

“We have a lot of people coming in and saying they are moving their parents into senior housing,” said Valeta Cornwell, co-owner of the Woodbury store.

In her store, about a third of the floor space is for furniture. The rest is devoted to small appliances, rugs, artwork, slow cookers and home decor items.

Store customer Hauer said she was downsizing, but she couldn’t resist buying a fireplace insert and a wooden stool before she left.

Before she left, she looked around appreciatively. “What a fun place!” she said.

New Uses franchisee and store manager organizing the showroom floor plan by moving furniture and artwork to different areas
Valeta Cornwell co-owner of new uses, a home resale store in Woodbury, moves items around on Wednesday, November 25, 2015. (Pioneer Press: Scott Takushi)

 

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Ashley Huebner

Director of Marketing

Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.

Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.

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Michelle Vaudrin

Senior Director of Operations

Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.

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Jenny Mann

Vice President of Operations | Executive Director of IT

Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.

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Jarvis Herndon

Franchise Business Consultant

Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.

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Sarah Primmer

VP of Finance & Human Resources

Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.

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Chad Olson

Chief Operations Officer

Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.

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Dan Goetz

Franchise Business Consultant

Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.

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Sean Marrs

IT/Tech Administrator

IT/Tech Administrator
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Ashlyn Aarness

Social Media Specialist

Social Media Specialist
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Gina Geary

Franchise Business Consultant

Franchise Business Consultant

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Alice Heidenreich

Franchise Business Consultant

Franchise Business Consultant

Susan Praus

Training Manager

Training Manager

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Michael D. Smith

Vice President of Strategic Planning

Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.