Ron Olson and his son, Chad, were recently featured in an article in the Minneapolis/St. Paul Business Journal that takes a look at the innovative and growing success of Device Pitstop. The full article can be seen below. Sourced from: Minneapolis/St. Paul Business Journal:
The resale gurus are at it again with a buy-sell-trade-repair concept for computers, tablets and mobile phones.
Minnetonka-based NTY Franchise Co. acquired a small Las Vegas laptop exchange company and is growing the rebranded concept under the Device Pitstop name. Father-son duo Ron and Chad Olson opened the first Device Pitstop store in Ridgedale Square, a shopping center across the street from the Ridgedale Center in Minnetonka. Ridgedale Square is where the Olsons have tested or refined their other brands, such as New Uses, NTY Clothing Exchange and NTY Kids. Device Pitstop sells used, overstocked and refurbished laptops from $70 to $1,500. You can also find tablets and smartphones for sale. All devices have gone through a 21-point inspection and come with a 90-day warranty and theft check. The stores also repair devices. “We are trying to extend the life of products,” said Mike Smith, vice president of Device Pitstop. “It’s a green philosophy and it’s also a niche in the market.” Three franchise stores had grand openings last week in Maple Grove, Maplewood and Burnsville. The company has sold rights to three more stores in Edina, Eden Prairie and Woodbury. Seven Device Pitstop locations are already open outside of Minnesota. “Device Pitstop could easily reach 200 to 300 stores in five to seven years,” said Chad Olson, the company’s chief operations officer. You may scoff at those figures because franchise companies often like to make bold predictions. But the Olsons have an accomplished track record in the resale business. Ron Olson founded the company now known as Winmark Corp., which built the Play it Again Sports brand to 800 stores and is behind Plato’s Closet and Music Go Round, among others. Chad worked alongside his father. Both left Winmark years ago but found success in other concepts. Their Clothes Mentor has reached 122 stores and sold rights for another 53. NTY Franchise Co. has 205 total stores nationwide, nearly all of them franchised. Chad Olson took a deep breath when asked what’s next for the resale empire. “We’ve got to slow down,” he said. “We’ve got our hands full right now.”Ron Olson (right) and his son, Chad, opened their Device Pitstop Store in Minnetonka’s Ridgedale Square Shopping Center.
Linda Berg
Franchise Business Consultant
Linda Berg is the Franchise Business Consultant for Clothes Mentor’s Southeast region and the Franchise Operations Manager for Clothes Mentor, Children’s Orchard, and NTY Clothing Exchange. Linda joined the company in 2016 as the Store Manager and the Area Manager of the three corporate stores. Linda worked for Gap Inc. for 12 years at both Old Navy and Gap in various management roles. Her retail experience also includes 12 years at Mervyn’s in several management and training roles.
Amy Donnelly
Director of Inventory Management | Franchise Business Consultant
Amy Donnelly is the Director of Inventory Management for Clothes Mentor. In addition, Amy holds the position as Franchise Business Consultant for Clothes Mentor’s Southeast Region. Prior to joining Clothes Mentor in 2013, she spent 8 years in retail management with Limited Brands. Amy holds a BA degree.
Ashley Huebner
Director of Marketing
Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.
Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.
Michelle Vaudrin
Senior Director of Operations
Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.
Jenny Mann
Vice President of Operations | Executive Director of IT
Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.
Jarvis Herndon
Franchise Business Consultant
Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.
Sarah Primmer
VP of Finance & Human Resources
Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.
Chad Olson
Chief Operations Officer
Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.
Dan Goetz
Franchise Business Consultant
Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.
Sean Marrs
IT/Tech Administrator
IT/Tech Administrator
Ashlyn Aarness
Social Media Specialist
Social Media Specialist
Marissa Stacy
Jr. Graphic Designer
Jr. Graphic Designer
Gina Geary
Franchise Business Consultant
Franchise Business Consultant
Alice Heidenreich
Franchise Business Consultant
Franchise Business Consultant
Jessica Fix
Franchise Contract and Office Administrator
Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.
Ronald G. Olson
President
Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.
Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.
Michael D. Smith
Vice President of Strategic Planning
Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.
