NTY Franchise Company will be discussing our innovative franchise opportunities in person at the following seminars presented by the Franchise Consulting Company (FCC).
Hear firsthand from our VP of Franchising, Jim Wollman, about what makes our five resale brands special and our business model successful.
Upcoming Seminars
March 16: Santa Clara, CA, hosted by Rick Morgin.
March 18: Los Angeles, CA, hosted by Stephen Winterrowd and Lauren Grant.
March 29: Fort Lauderdale, FL, hosted by Cliff Fostoff.
Check out this article from altoonamirror.com about why franchising is a smart business move. For one, it allows you to build your own business with the support of a proven system. Learn more:
Mirror photo by J.D. Cavrich.
Franchises gaining in popularity
By Walt Frank
After his family business was sold, Mike Folcarelli said he was “looking for something to do.”
So in 2014, Folcarelli opened a HoneyBaked Ham Co. and Cafe franchise in the Pleasant Valley Shopping Center.
“I thought at my age (49 at the time), this was the best way to go, instead of starting something from scratch. They have proven marketing and brand recognition,” Folcarelli said. “I looked at others (franchises), not just in the food business. I just decided on this — it just fit my lifestyle.”
Mike Burgmeier worked at the Greenwood Meadows while in high school and college.
“I have an entrepreneurial flair. I knew I always wanted my own franchise,” Burgmeier said.
Burgmeier is the franchise owner of the Chick-fil-A restaurant set to open in March at 106 Sierra Drive, the site of the former Montezuma Mexican Restaurant.
“I started to pursue this in 2013. I looked at several other types of franchises, but I wanted to be in the food retail industry. Chick-fil-A is dedicated to customer service. Their core values and my core values lined up,” Burgmeier said. “I am pleased I have the ability to bring in a franchise like Chick-fil-A, which does tremendous things for the community. It will be a nice place for people to sit down and enjoy a good product. I am excited about that.”
Between 12,000 and 15,000 new franchise businesses open every year in the United States, or between 30 and 40 per day.
There are an estimated 733,000 franchise business establishments in the U.S., meaning about 3 percent of all businesses are franchises, and franchise businesses employ about 7.6 million people directly, said John R. Reynolds, president of the Franchise Education and Research Foundation.
Reynolds said the franchising industry has averaged about 2 percent to 3 percent growth per year in the past few years.
Franchises are very popular these days.
“Franchises are popular because they provide business owners with a systematic approach to owning and operating a business that provides branding, marketing, training and support. It combines the resources of the franchisor and franchisees in the network to get a multiplier effect,” Reynolds said. “Many people buy into a franchise because they want to go into business for themselves, but not by themselves. Being part of a franchise system gives them advantages of not going it alone.”
Judy and Anthony Branda have owned the Greenwood Meadows franchise for about nine years.
“My husband had talked to the people who owned it and told them if they ever wanted to sell it, to let us know. We thought it would be a fun business to get into; when people come in for ice cream, they are happy,” Judy Branda said.
Melvin Milne has owned the Budget Blinds franchise in Altoona for nine years, and the one in State College for five years.
“I was in the construction business. I normally worked for someone else and this was a way to get started; a franchise helps you jump-start a business,” Milne said. “I’ve been in this nine years. The economy was not the greatest when I started. It was difficult at first, but the last couple of years it has been nothing but referrals and repeat business.”
David Rosen is the owner of the Griswold Home Care franchise in Hollidaysburg. He also owns two other Griswold franchises.
“I was a do-it-yourself type of person and I wanted to be more of a franchise person. I liked the idea of partnership. The company was moving in the right direction, and I felt it was a solid company,” Rosen said. “Partnerships bring some expertise and help you achieve success. For me, I really liked the mix and felt it was a good fit.”
Owning a franchise has advantages.
According to the International Franchise Association, owning a franchise allows you to go into business for yourself, but not by yourself. A franchise provides franchisees with a certain level of independence where they can operate their business. A franchise provides an established product or service that might already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base that would ordinarily takes years to establish. A franchise can increase the chance of business success because it is associated with proven products and methods. Franchises also offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement.
“You have a proven product and the system is in place. You don’t have to re-invent the wheel, just follow the system and try to improve on it in your local market. It comes down to hiring the right people and training them and serving the customers,” Folcarelli said.
But there can be some disadvantages to owning a franchise.
The franchisee is not completely independent. Franchisees are required to operate their businesses according to the procedures and restrictions set forth by the franchisor in the franchisee agreement. These restrictions usually include the products or services which can be offered, pricing and geographic territory, according to the IFA.
“You have to recognize that you don’t have the luxury to mess with branding and changes,” Rosen said.
Owning a franchise can take a lot of work.
“You do put in a lot of long hours. In this small business, you are the HR guy, the purchasing guy, the sales guy. There is a lot more responsibility than at a larger company. You wear all of the hats,” Folcarelli said.
It is important to do your research before purchasing a franchise.
“Do your homework on any franchise. There are good ones, there are bad ones, there are great ones and horror stories out there,” Milne said.
The first step is to develop a business plan.
“There are many franchise businesses to choose from. What are the types of businesses that appeal to you that also meet your personal and financial goals in your business plan? Lastly, get advice from a qualified franchise attorney before accepting any franchise offers or signing any franchise agreements,” Reynolds said.
“Check out the company as a whole, its financial situation, how long they have been in business, what kind of talent do they have. Talk to other franchise owners to see if they are willing to talk to you about the franchise. Talk to new ones and others who have been in it for three to five years to get their perspective on the franchise,” Rosen said. “I looked at four or five organizations; Griswold emerged for me. I liked its vision and mission of serving people.”
Reynolds said it is not difficult to get a franchise.
“There are franchises available for less than $100,000, and others for more than $1 million. It’s important to consider a franchise business that meets your personal and financial goals and plans,” Reynolds said.
From opening their stores to growing their businesses, find out what franchisees appreciate most about working with NTY Franchise Company:
“I’m thankful for franchising! Combining my entrepreneurship passion with best practices, systems and tools from a proven franchisor is a winning combination. 2016 was a great year! Our great DP Pit Crew worked incredibly hard with our wonderful customers, helping them to economize and optimize their digital life (computers, tablets and cell phones).” – Bradley R. Swenson, Device Pitstop Maple Grove
“Being a franchisee with NTY’s Clothes Mentor fulfills my dream of being my own boss while giving me the safety net of industry experts who are just as invested in my success as I am. I couldn’t imagine opening a business any other way.” – Jennifer Walters, Clothes Mentor Torrance
“This year we feel even more thankful than previous years. By opening our Clothes Mentor franchise, we fulfilled our dream of having a family business, and have the opportunity to spend more time together as well. Being a franchise owner has given us the opportunity to save for our retirement and provide long-term job security for our son. Our #Dream2016 has come through.” – Pieter de Smidt, Clothes Mentor Sugarland
“Being part of a franchise provides a broader opportunity for success, and gives an established brand to build on. I’m thankful for the partnership, resources, technology and ongoing support from the franchise I am partnered with.” – Shasta Webber, Children’s Orchard Huntersville
“There are so many things we love about franchising. One aspect is that we have a blueprint of how to run our business. We have other people in a like businesses to learn from and share ideas. We feel like we have an extended family in our relationships with our franchise companies and our employees. We could not do everything alone.” – Randi Zied, Clothes Mentor North Olmsted, Strongsville and Mayfield Heights
“We are thankful to show our children (ages 9-16) how to own a business. We’re thankful they’ll see how much hard work is required, how important good character is and what a blessing it is to work together as a family!” – Kathy and Lane Bosley, Clothes Mentor Tyler
“Franchising gives me the flexibility to make more family time. There are no clocks to punch, no supervisor to decline vacation requests.” – Brad Peterson, Device Pitstop Burnsville
“We are thankful for a franchise with a proven track record to give us the confidence to open multiple, very successful businesses. By following the ‘resale-retail recipe’ provided, we are not forced to build a business model from the ground up, but to utilize the wealth of knowledge our franchisor has handed to us to create our own businesses in our market and have the freedom to be creative and find ways to improve even more on operating our own individual stores.” – Shawn and Alyssa Cox, Clothes Mentor Charlotte Arboretum, Charlotte Midtown and Rock Hill
“I have owned several startup businesses (none of which were franchises) and it is a lot of work, more than people may think. I have now just started a Device Pitstop franchise and I am very thankful because they have taken every process and made it flawless. While I own my own business, I have a team of experts to lean on at all times. Priceless!” – Matt Paperi, Device Pitstop Overland Park
“After just spending 90 minutes with my franchise operations manager, I feel like I have a focused business strategy to wrap up 2016. And he planted seeds for me to start developing my 2017 business goals. I am thankful for having a built-in, business-savvy coach who wants us to succeed as much as we do.” – Chris Barnett, Clothes Mentor Springfield and West Chester
“People are always searching for that thing in life that provides them the opportunity to succeed. Franchising allows you to obtain independence through the fruits of your own efforts.” – Mike Thorn, Clothes Mentor Cordova
“I am thankful for the continued support from NTY with system updates and resources. Support like this is critical for the franchisees to keep up with and stay ahead of new technology. It also allows us time to focus on our store and marketing.” – Joe Ferrazzo, Device Pitstop Maplewood
“I’m thankful for deciding to open a franchise, because name recognition and corporate support from experienced franchisors, are two important factors to a successful business.” – Karla Fitzpatrick, Clothes Mentor Burnsville
“We are thankful to have found the opportunity to own a franchise CM store. Because of this, we moved back to our home state of Oklahoma to be near family, which encouraged more family to move here, too. We doubt this would have happened in the three years we’ve been here, without this major life change.” – Mike and Melanie Harris, Clothes Mentor Edmond
“We are thankful to have an opportunity to buy quality, stylish clothing from customers and then sell them at affordable prices.” – Jennifer Small, Clothes Mentor Portage
“They make the hard stuff easy!” – Scott Stansbury, Device Pitstop Anchorage
“I’m thankful that our franchise is here in our community for all women and all sizes. Our Clothes Mentor has helped women create new styles and a new sense of confidence when it comes to their fashion needs. We are thankful to be a part of that new confidence.” – Michael and Wyndy Reese, Clothes Mentor Jonesboro
“I am thankful that our Black Friday Sale is completed, on the Saturday before official Black Friday. It was very successful thanks to creative thinking of our corporate staff. “ – Don Leventhal, Clothes Mentor Bloomington
“We operate in a crowded market and I am not sure how I would break through if I didn’t have marketing support from the franchise. I wouldn’t be able to rise above the noise. From professionally designed materials to creative sales strategies, I am thankful that I have the franchise marketing support and I am not spending hours—no, days—trying to do it all myself.” – Chris Barnett, Clothes Mentor West Chester and Springfield
Linda Berg is the Franchise Business Consultant for Clothes Mentor’s Southeast region and the Franchise Operations Manager for Clothes Mentor, Children’s Orchard, and NTY Clothing Exchange. Linda joined the company in 2016 as the Store Manager and the Area Manager of the three corporate stores. Linda worked for Gap Inc. for 12 years at both Old Navy and Gap in various management roles. Her retail experience also includes 12 years at Mervyn’s in several management and training roles.
Amy Donnelly
Director of Inventory Management | Franchise Business Consultant
Amy Donnelly is the Director of Inventory Management for Clothes Mentor. In addition, Amy holds the position as Franchise Business Consultant for Clothes Mentor’s Southeast Region. Prior to joining Clothes Mentor in 2013, she spent 8 years in retail management with Limited Brands. Amy holds a BA degree.
Ashley Huebner
Director of Marketing
Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.
Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.
Michelle Vaudrin
Senior Director of Operations
Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.
Jenny Mann
Vice President of Operations | Executive Director of IT
Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.
Jarvis Herndon
Franchise Business Consultant
Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.
Sarah Primmer
VP of Finance & Human Resources
Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.
Chad Olson
Chief Operations Officer
Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.
Dan Goetz
Franchise Business Consultant
Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.
Sean Marrs
IT/Tech Administrator
IT/Tech Administrator
Ashlyn Aarness
Social Media Specialist
Social Media Specialist
Marissa Stacy
Jr. Graphic Designer
Jr. Graphic Designer
Gina Geary
Franchise Business Consultant
Franchise Business Consultant
Alice Heidenreich
Franchise Business Consultant
Franchise Business Consultant
Jessica Fix
Franchise Contract and Office Administrator
Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.
Ronald G. Olson
President
Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.
Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.
Michael D. Smith
Vice President of Strategic Planning
Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.