CLOTHES MENTOR: A Lifetime Passion for Thrifty Fashion Turned Into a Career for This Franchisee

This is a great interview with one of our franchisees, Kathy Bosley. She tells us what she has learned over the years going from a teenager who loved fashion to an owner of a Clothes Mentor store in Tyler, Texas. Source: Entrepreneur.com Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees.  Kathy Bosley has always been attuned to what is in style. As a teenager, she would shop in off-season stores and discount retailers with money she saved working up to three jobs at a time. These thrifty practices followed Bosley into adulthood and helped her discover Clothes Mentor, an upscale resale franchise. Today she owns and operates one of the most successful Clothes Mentor locations in the country. Here’s what she has learned.

Name: Kathy Bosley

Franchise owned: Clothes Mentor in Tyler, Texas

How long have you owned a franchise? My husband, Lane and I started the process in October of 2012 and officially opened for business in January of 2014. We have been open for business for about two years. He helps with the payroll and business end of things and I take care of the front of the store.

Why franchising? Growing up in the 80s I loved brands like Polo, Calvin Klein, Gloria Vanderbilt and Jordache, but it was challenging to afford them so I would try to find ways to get them at a lower cost. I would go to a warehouse that sold designer jeans for less and shop at stores like Marshall’s to get name brands for less. As an adult I continued to search for great deals on great brands by shopping upscale resale stores in Dallas. When my father died he left some money and I wanted to make a good investment with it. My husband and I decided we wanted to open a resale store like the ones I enjoyed in Dallas. I wanted to make sure the store had a lovely interior and wouldn’t look like a thrift store. I knew it needed great signage, matching hangers and racks, a lovely smell and a reliable computer program to price the items. Neither my husband nor I had taken any business classes so we knew we would need help.  A friend told me about Clothes Mentor in McKinney, Texas. My husband and I visited the store and knew right away, with their help, we would have the classy store we wanted! With their help we could have a successful business and fund our college for our three children and our future retirement.

What were you doing before you became a franchise owner? I originally went to the University of Houston planning to be a sportscaster and studied Spanish as my minor. While that was lots of fun, what I really wanted to do was teach elementary school. So, I went back to school to become certified and taught Spanish at the public school, private school and home school levels in Tyler, Texas. I opened the store and continued teaching the first two years, but realized I had too much on my plate. I now work in the store full time. I love helping women put together great outfits composed of great brands at an affordable price!

Why did you choose this particular franchise? I wanted a women’s upscale resale store and I knew I would need support. A friend told me about the Clothes Mentor in McKinney, Texas. I visited the store and knew it would be perfect. When I walked into the store I was very surprised by how new everything looked! I loved it because it was important to me that the store be clean and organized like a new-clothing store and never get the “thrift-store” feel.  With Clothes Mentor I knew we would accomplish that.

How much would you estimate you spent before you were officially open for business? To open the store we spent approximately $200,000. There was a $20,000 franchise fee and then we used the $180,000 to acquire all the store fixtures, finish the building of the location, purchase computers, $48,000 worth of clothing, as well as to pay staff and get the lease.

Where did you get most of your advice/do most of your research? At the very beginning I visited numerous resale stores. I asked lots of questions and decided what I wanted and didn’t want. Lane and I visited Clothes Mentor for a “Discovery Day” filled with lots of questions. After that we talked to Todd and Becky VanVuren at the McKinney, Texas store. Finally, we got wise counsel from some small business owners we knew in Tyler and from our church.

What were the most unexpected challenges of opening your franchise? Unexpected challenges included the building process and buying process taking much longer than anticipated, learning how to hire efficiently, and taming the budget after over spending on staffing and advertising the first year.

What advice do you have for individuals who want to own their own franchise? Do research that relates to your whole lifestyle, not just what will make money. The fact that I have a passion for getting great brands to ladies at an affordable price makes the challenges worth overcoming.  Also, rely on all that Clothes Mentor or your franchise provides to help you. They are in place to make you successful.

What’s next for you and your business? I am looking forward to a great year ahead with fantastic business. One of my favorite parts of owning the store is “mentoring” customers who want help putting together stylish outfits. We will be putting a larger emphasis on this in the coming year. This part of town near the store is developing greatly and I know we will benefit from this. I plan to have a much larger staff by the fall when a new middle school opens across the street from our store. I also plan to learn all I can at our Clothes Mentor conference this summer so I can strengthen areas I need to improve. Eventually, I hope to train a manager to take my place and spend more time with our three children.

Clothes Mentor franchisee Kathy Bosley standing in her organized store with many racks of clothes and shoes
Kathy Bosley in her Clothes Mentor Store (Image credit: Kathy Bosley)

CLOTHES MENTOR: Clothing Resale Market Growing in the Valley

For the Clothes Mentor in Chandler, Arizona, shoppers are really happy with the fabulous buys they find at the store on “gently-used” designer clothing and accessories that are like new. Take a look at this article showcasing this fun store and their customers. Source:  KPHO/KTVK (KPHO Broadcasting Corporation) Most people don’t like paying full price for anything, which could be why the Valley’s resale market has been growing stronger each year.
“In this day and age, everybody’s kind of watching their money,” Darlene Vollhardt said.
Clothes Mentor shopper Darlene Vollhardt shopping at store, holding up red-orange athletic wear shirt
Darlene Vollhardt loves to shop, and found that resale shops such as Clothes Mentor in Chandler let her shop without feeling guilty. (Source: KPHO/KTVK)
She loves to shop, so she found a way to do so without feeling guilty. “I have a dress that I’m going to try on,” Vollhardt said. “It’s [originally] $168, I believe it’s for $14, brand new with the tags.” Clothes Mentor, of Chandler, buys and sells gently worn clothes, shoes and handbags that aren’t more than a few seasons old. To make sure Vollhardt doesn’t break the bank, she sells there too. “I started a little envelope with whatever I sell, I keep it in an envelope and that’s my spending here,” Vollhardt said. “I’ve brought in maybe just a white laundry basket of clothes, nothing major in my mind, and left with $130,” said Rachel Roy, who supplements her family’s income by selling either her own clothes or deals she finds online to Clothes Mentor. “I do have five kids and so a lot goes back to them,” Roy said. “We have clothes that start at $1.50 and go up to, I think our most expensive item is $35 for a Kate Spade dress,” said Clothes Mentor owner Amy Malmquist. According to Ted Manley, the vice president of apparel lines for Clothes Mentor’s parent company, NTY Franchise, resale now makes up about 20 percent of the total retail market. While most resale store openings are growing by about 7 percent each day, Manley said they’re growing at an even faster rate. “People still want really nice things but they don’t want to pay retail prices for them,” Malmquist said. Clothes Mentor has been so successful in Chandler they plan to open more soon throughout the Valley.

CLOTHES MENTOR: Sell and Buy a New Wardrobe

Don’t we all want a new wardrobe? Your closet is full, but you can’t find anything to wear?  It might just be time to change it up a bit and bring some things into Clothes Mentor. Source: Fox19 Now

The best part is you can sell pieces that have been hanging in the back of your closet that just never seem to make it to the front – and either pocket the cash or use it to get some “gently-used,” like-new pieces for yourself to freshen up your wardrobe. We could all use some different, and maybe trendier, styles for spring!

In a new spot for one of our stores, Stephanie, a store trainer, does a great job of explaining how resale works at Clothes Mentor – and the great buys you can get on high-end, designer apparel, handbags, and accessories…at prices up to 70% off of retail.

 

CLOTHES MENTOR: Fashion Reseller Clothes Mentor Targets Philly

Here’s another great article on a Clothes Mentor franchisee in Philadelphia. Source: Philly.com

Havertown insurance-company veteran and grandmother Terri Waters is opening a 4,000 square foot franchise store for Clothes Mentor at 61 E. Germantown Pike (near U.S. 202), East Norriton, on Thursday March 19. The Minneapolis-based chain is founded by Ron Olson, who was previously a cofounder and former partner in resale chains Play It Again Sports, Plato’s Closet and Once Upon A Child.

Continue reading

CLOTHES MENTOR: Spring Clean for Cash

Spring Clean for Cash at the Mayfield Heights, Ohio Clothes Mentor Store. What a great way to sell apparel and accessories you don’t need, and add some new things to your wardrobe. Source: 19 Action News

By Jen Picciano

Resale shops are a $12 billion a year business.

At Clothes Mentor in Mayfield Heights you can get high-end labels, designer purses, and a pay day.

“I have all these old clothes I’m fishing through, trying to get rid of some old stuff, make room for new,” said Chris Barone.

“You bring them in and we’re able to look at them on the spot. It takes about 20 minutes, and we are able to hand you the cash for them,” said owner Randi Rose.

That’s unlike consignment shops, where you can wait up to 90 days to get paid, if your item sells, says Rose. Garage sale items only sell for an average of 85 cents. Rose says their average customer walks away with about $50.

“But we’ve had people who’ve really hauled over their closet, or found a lot of nice jewelry or designer bags and they’ve walked with $400 and $500,” says Rose.

How much you make depends on what you bring in, what shape it’s in and how current it is. What you’re offered is based on research by the Clothes Mentor franchise.

“So it’s not my opinion or my employees’ opinions about what will sell. We have strict guidelines that we’re going from,” she says.

Rose says you can make the most money off your designer handbags.  

“I love purses. They have the best prices on purses,” says frequent customer Sharon Cooper.

And lucky for resale shop owners, often a lot of what they’re paying out to customers, gets spent back at their shop in the same visit.

To watch the video interview, go to the 19 Action News post.

CLOTHES MENTOR: Edmond, OK Clothes Mentor Mentioned in Outlook Magazine

In the December issue of Outlook Magazine, a feature was written about the Clothes Mentor in Edmond, OK owned by Melanie & Mike Harris. The article looks at how M&M took the opportunity to build a Clothes Mentor franchise after their kids had grown up and moved out of the house. Clothes Mentor clip from news article with photo of Clothes Mentor franchisees Melanie and Mike Harris in their store The full article features stories from Melanie & Mike, chronicling their journey before they started their Clothes Mentor franchise, what lead to it, and why they love it. It also discusses the unique shopping experience that is Clothes Mentor. You can read the full article on P. 17 at Issuu.com We are happy to have Melanie & Mike be a part of our Clothes Mentor franchise family! Joining our family of Franchise owners is easier than you might think! Head over to our Own a Clothes Mentor Franchise section to learn how you can become a Clothes Mentor store owner as well!

CLOTHES MENTOR: CM Fargo Store Owner named “Mompreneur”

Clothes Mentor store owner Christine Ilvedson was featured in the December-January issue of On the Minds of Moms. Crowned as their “Mompreneur”, Christine talks about her background, the Clothes Mentor store, and how she maintains balance between her family and her franchise. Clothes Mentor clip from article about mompreneur franchisee Christine Ilvedson We are excited for Christine, and proud of her work as a Clothes Mentor franchise owner. Her work has led to a very successful career and business, and we are proud to have this Mom as a part of our Franchise ownership team. You can read the full article on P.30-33 at Issuu.com To learn more about how you can become a franchise owner, just head over to the Own a Clothes Mentor franchise portion of our site. You can also view Christine’s video testimonial for the franchise over on the Clothes Mentor Video Testimonials page (she is the Fargo store owner). See how you could become the next Mompreneur!

CLOTHES MENTOR: Clothes Mentor Awarded Entrepreneur Franchise 500 5 Years Straight

Clothes Mentor graphic of Franchise 500 ranking #210 logo, Entrepreneur MagazineSince opening the first store in 2001, Clothes Mentor has been offering an upscale retail store experience, buying and selling used women’s clothing, shoes, purses and other accessories. The store began franchising in 2007, and has seen tremendous growth since, expanding the one-store idea into a nationally-recognized franchise. In 2011, the Clothes Mentor brand was honored to be ranked #38 for top new franchise, and was the first year the brand was awarded the Entrepreneur Franchise 500, ranked at #409. Since then, Clothes Mentor has continued to grow and earn awards, including Fastest-Growing Franchise earlier this year at #90. Now with 123 stores across 27 states with 50 new stores on their way, Clothes Mentor has been awarded #210 on the Entrepreneur Franchise 500 list for 2015. To see more information, view the Clothes Mentor profile on the Entrepreneur website. You can also learn more about our franchise right here on our website by visiting the Own a Clothes Mentor section.   

CLOTHES MENTOR: Clothes Mentor Debuts 3 New Commercials

Clothes Mentor is an excellent place to buy and sell designer womens clothing, providing an excellent deal to both buyers and sellers. We are constantly trying to let women know about our store, so that they too can experience what Clothes Mentor has to offer! We have put together 3 commercials, focusing on 3 different aspects of what makes Clothes Mentor such an amazing store. Take a Look at the videos below and see for yourself!

Always Look Fabulous

Cash In Your Closet

Expand Your Closet and Wardrobe

As you can see, there is a lot that a Clothes Mentor Store has to offer! Stop by any one of our locations nationwide to experience it for yourself!

CLOTHES MENTOR: Clothes Mentor’s 100th Store

Clothes Mentor graphic with text that says 100 stores strongWe are excited to announce that Jensen Beach, FL will be our 100th store opening on March 13th! As you know, Clothes Mentor has had amazing growth in the past 7 years. We are very proud of the progress that our stores and franchise owners have made. We want to thank all of our franchisees for everything they have done to help build this amazing brand. We are looking forward to the continued growth and partnership with our store owners, and with our shoppers as well.

Stop in to any one of our 100 stores in the coming weeks, and you will see our new “100 Stores Strong” logos. We couldn’t have built Clothes Mentor without loyal shoppers such as yourselves, and the small business owners that make these stores happen. We want to continue growing our reach, providing brand name fashions at frugal prices all across the nation. Thanks for all the support, and keep shopping smart!