With the opening of its 200th store, NTY Franchise Company continues to grow and be a leader in the upscale resale industry. Check out the great article about the company and its five innovative resale brands from the January issue of Global Business North America:
Find out what drives Children’s Orchard Huntersville franchisee Shasta Webber in this inspiring article from Lake Norman Women Magazine.
Photo by Chelsea Bren; Children’s Orchard Huntersville franchisee Shasta Webber.
My Passion? My Life!
By Leslie Ogle
With great family and friends and a successful career, things could not have been going better for Shasta Webber, owner of Children’s Orchard in Huntersville. But oftentimes, we have to deal with sudden intrusions that demand our immediate attention. Such was the case for Shasta in 2010, when she needed to remove a kidney. One week after the surgery, she suffered a pulmonary embolism (a sudden blockage of a major blood vessel in the lung) that could have taken her life.
“At the time, it would have appeared that I was most passionate about my career,” Shasta recalls. “Although I desired success, I realized I was doing a horrible job at letting the most important people in my life know they were just that: the most important thing in the world to me. Since that health scare, I’ve recognized that my life and the people in it are my passion. Even with the craziness of a new business, I make sure my loved ones know what they mean to me, and never feel like they’re ‘penciled in.’ I make time for my family because we never know what tomorrow brings.”
Shasta grew up in Catawba, North Carolina, and eventually found a career in human resources. After 20 years in corporate America, she decided to pursue two items on her to-do list—finish her college degree and own her own business. Bachelor of business administration, graduating Magna Cum Laude at age 40, check; opening her own business, check.
“My incredibly positive and motivating husband, Craig, keeps me going, as do the great people who work at the store,” Shasta says. “They have put their trust in my and the business; they work hard to make it successful. In return, I want to make them proud.
My mom has also been another great motivator and influence in my life; she is my biggest fan and an enormous part of my support system.”
Children’s Orchard, Shasta points out, is a “well-organized resale store that boasts an intuitive software,” which allows them to quickly price items at 60 to 70 percent below mall- and department-store prices. Shasta was delighted to discover an opportunity that was so aligned with her own strategies, philosophies and goals.
While Shasta never had children of her own, she and Craig have their furry babies (one dog and two cats) and are passionate about North Meck Animal Rescue and other animal rescue efforts. They also support several other charities, including Make-a-Wish and Little Smiles. Shasta would like to continue to volunteer and remain an integral part of the Lake Norman community.
“We just love this area,” she grins. “I grew up here and could not call anywhere else home. I’m amazed by the people I meet, especially the women I encounter every day. They’re constantly working to maintain the work-life balance we so frequently talk about. In order to deal with it, they must have amazing time management, support, patience, agility, among their abilities to face the challenges that life throws at them. And I’m pretty sure some of them have super powers!”
“There has never been a better time for women to be creatively fulfilled and also pursue the role of motherhood. The digital era in a way has set us free. Our value cannot be hidden anymore; it’s out there in the open for all to see.”
– Sheree Commerford, stylist and founder of Captain and the Gypsy Kid, featured in the article mentioned above.
NTY Franchise Company has helped inspired moms like Sheree pursue their creative passions and achieve their dreams of owning a business many times over. Passionate about fashion and kids? Open a Children’s Orchard store and do what you love every day.
Check out the article for more inspiring tips and advice for running a successful business while raising a family.
Linda Berg is the Franchise Business Consultant for Clothes Mentor’s Southeast region and the Franchise Operations Manager for Clothes Mentor, Children’s Orchard, and NTY Clothing Exchange. Linda joined the company in 2016 as the Store Manager and the Area Manager of the three corporate stores. Linda worked for Gap Inc. for 12 years at both Old Navy and Gap in various management roles. Her retail experience also includes 12 years at Mervyn’s in several management and training roles.
Amy Donnelly
Director of Inventory Management | Franchise Business Consultant
Amy Donnelly is the Director of Inventory Management for Clothes Mentor. In addition, Amy holds the position as Franchise Business Consultant for Clothes Mentor’s Southeast Region. Prior to joining Clothes Mentor in 2013, she spent 8 years in retail management with Limited Brands. Amy holds a BA degree.
Ashley Huebner
Director of Marketing
Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.
Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.
Michelle Vaudrin
Senior Director of Operations
Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.
Jenny Mann
Vice President of Operations | Executive Director of IT
Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.
Jarvis Herndon
Franchise Business Consultant
Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.
Sarah Primmer
VP of Finance & Human Resources
Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.
Chad Olson
Chief Operations Officer
Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.
Dan Goetz
Franchise Business Consultant
Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.
Sean Marrs
IT/Tech Administrator
IT/Tech Administrator
Ashlyn Aarness
Social Media Specialist
Social Media Specialist
Marissa Stacy
Jr. Graphic Designer
Jr. Graphic Designer
Gina Geary
Franchise Business Consultant
Franchise Business Consultant
Alice Heidenreich
Franchise Business Consultant
Franchise Business Consultant
Jessica Fix
Franchise Contract and Office Administrator
Jessica Fix is the Franchise Contracts and Office Administrator for NTY Franchise Company. She started with the company in January of 2018. Jessica works alongside the Franchise Development Team and provides office support to the headquarter office. She has 20 years in the franchise industry, previously working for Carlson Leisure Group/Travel Leaders Franchise Group in a variety of roles, such as Database Coordinator, Legal Contract Administrator, and Executive Assistant to the Franchise Sales Team.
Ronald G. Olson
President
Ron Olson has been President and a Director of NTY Franchise Company since October 2006. Ron’s background included starting his career at Dayton’s Department Store, where he held many management positions. In 1977 he opened his own furniture store in Minnesota, which was a Drexel Heritage prototype store. In 1988 he co-founded Grow Biz International, now called Winmark. The first franchise rights that Olson purchased and started marketing was Play It Again Sports. Olson continued buying the Franchise rights for Once Upon A Child, Plato’s Closet, and Music Go Round. Today there over 1,000 Franchise locations.
Under NTY Franchise Company, the franchise rights were bought for Clothes Mentor and New Uses. In 2013 Olson bought Laptop Exchange and changed the name to Device Pitstop. In 2014 the company opened NTY Clothing Exchange and NTY Kids, now Children’s Orchard. There are currently 204 stores sold and 133 stores opened under the NTY Franchise umbrella.
Michael D. Smith
Vice President of Strategic Planning
Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.