The ninth annual Clothes Mentor conference was a success! Franchisees and store managers from all across the nation gathered in Minneapolis last week to network, learn about new programs and initiatives for the brand and, of course, have a lot of fun! Check out the following snapshots from the opening session, which included fashion shows featuring Clothes Mentor’s plus-size and millennial customers, the welcome reception at SkyDeck in the Mall of America and the closing event at Aria in Minneapolis.
Watch and Learn How Clothes Mentor Differs from Consignment
See how much money a local TV host gets for her gently used items at Clothes Mentor Portage. Also, hear from a loyal customer about how Clothes Mentor differs from consignment. Watch the video now:
CLOTHES MENTOR Makes Franchise of the Day!

Clothes Mentor was recently named Franchise of the Day by Entrepreneur. Read the brief write-up here, or check it out at entrepreneur.com.
Franchise of the Day: Up Your Style With Some New Duds
When it comes to style at a low cost, Clothes Mentor has got ya covered.
The chain isn’t the first resale franchise founders Lynn and Dennis Blum opened. Previously working on two others, Once Upon a Child and Plato’s Closet, the duo sold them to Grow Biz International (now Winmark Corporation).
Clothes Mentor opened its doors in 2001 offering a place for women to buy and sell shoes, purses, clothing and other delightful duds. It caught the eye of Grow Biz co-founder Ronald Olson, who had left the company in 2000. He began franchising Clothes Mentor in 2007.
Today, the franchise is ranked as No. 260 on Entrepreneur’s Franchise 500 list for 2016.
CLOTHES MENTOR: Customer Shares Her Resale Experience
Read this article to see one customer’s experience with selling items to her local store. You can also see the original article with more photos at springbargains.com.
I’ve never sold or consigned clothing before, but with trying to make sure that I’m only wearing clothes I love combined with the unfortunate event of gaining weight in the past year, I had some newer clothing that doesn’t fit well and I thought I’d try consigning it. (OK, not really consigning, where you don’t get paid until the store sells it, but taking it to a place where they give you cash for it up front. But I always think of it as consigning because I always think of these stores as consignment stores!)
I chose to consign at Clothes Mentor, because it seems like a lot of the other stores in town (Plato’s Closet, Seven Status, Hut no. 8) cater towards a younger crowd and my clothing is likely not hip enough! I’d been into Clothes Mentor once, and thought that the clothing I wanted to sell was on par with what they sold.
So, I took a small box of clothing in to see how it worked and if I’d actually get anything for it. They paid me about $2.50 per item the first time, and then after realizing I really wasn’t going to fit in a few things in the near future, I sold clothing a second time and got closer to $3.00 per item. Here’s what I learned.
#1 – They are serious about the two-years-old-or-newer rule.
They really won’t take anything that’s older than about two years, even if it’s still theoretically in style (according to my finely-tuned sense of fashion – ha!). I had a couple of dresses from Banana Republic that were really cute, but several years old, and they passed on them and everything else that was older than two years.
I did figure out that you can look at the tag on your clothing to see when it was manufactured, so you have an idea of how old it is. The tag on side of the garment on most name-brand clothing has a date on it, like this:
I haven’t found that off-brand clothing has the date on the tag, but they also will not take anything that’s not a name brand, so for purposes of selling clothing, it doesn’t really matter. I personally wouldn’t even bother taking in something that’s not a name brand, no matter how cute it is, because in my experience they really aren’t going to buy it.
(By the way, if you are going off the date on the tag, I think that they have a little leeway with it, because clearly stuff that was manufactured in July for a fall line of clothing would be in stores for awhile, so I would guess that it’s probably 2.5 years after the tag date.)
Frankly, I was a little surprised at a few of the items that they rejected, because I knew I’d seen stuff in the store that was older-looking than what I’d brought in, but they clearly know how to run the shop, not me, so I wasn’t upset or offended that they didn’t take some of my items. 🙂
#2 – You need to bring in clothing without any damage.
They don’t seem to like items that have any sort of damage, even a minor thing like a pulled string that could be easily be cut off and be as good as new. So, I would definitely check your garments over well, and clip any loose threads. (I also think that it doesn’t hurt to bring in clothing that’s folded neatly and not horribly wrinkled.)
#3 – They won’t take turtlenecks.
This one surprised be, but I learned the second time I sold items that they won’t take anything with “high necks” (in my case, it was a turtleneck). I asked why and they said they just don’t sell well.
#4 – Expect to get an average of about $3 per item.
When they pay you for the items, they give you a receipt that shows what they purchased from you, but it doesn’t say how much they paid for each item. In my case, the first time I sold items, they bought a pair of shoes, some tops, and I think a scarf; and I got an average of about $2.50 per item.
The second time, I had a couple of pairs of pants and some tops and got just under $3.00 per item. I’m totally speculating here, but I think they probably paid more for the pants and less for the tops, because some of the tops were just t-shirts.
I’m sure if you brought in some really nice dress apparel, you’d probably get more per item, but I wouldn’t expect to get too much more.
One other thing that I will mention is that you drop off your clothing and then have to come back to pick it up and decide if you want to accept the offer that they give you for the clothing that they do want to sell. The first time I did it, they were really busy with drop-offs and mine wasn’t done until several hours later. (You have to pick up the items they didn’t want in 72 hours.)
The second time, they told me they’d have it ready in about 15 minutes – I chose to go run another errand instead of sticking around, but just keep in mind that it could be a really fast process or it might be a few hours, depending on how busy they are.
Overall, I’d say that consigning/selling at Clothes Mentor was a great experience. Since they pay you on the spot, it’s a great way to get extra cash quickly even if you won’t get rich doing it. 🙂 I would totally do it again – hopefully next time because I’ve lost a little weight and can sell items as I’m sizing down! 🙂
Have you sold or consigned clothing?
I’m far from an expert! Please share your tips for consigning or selling adult or children’s clothing!
Stylish College Student and Blogger Tries Clothes Mentor Wexford
Check out a post from Sarah, a Pittsburgh college student and style blogger, who recently tried Clothes Mentor Wexford. She was delighted with the selection and created three amazingly stylish outfits on the cheap. Keep reading to see what she found. Or check out the post on Sarah’s Pittsburgh & Pearls blog by clicking here.
A MORNING AT CLOTHES MENTOR WEXFORD
All college girls love a great deal. Free pizza? I’m in. Even if it means attending a meeting for a club that I’m hardly a part of. I was beyond excited when Andrea from Clothes Mentor Wexford asked me to visit her store and shop around. Mention the words “J.Crew” and “Kate Spade” and “discounted” in the same sentence and I’ll try and be there as soon as I can.
Clothes Mentor focuses on buying gently used better brand-name fashions and accessories, and their selection is fantastic. Some of my favorite finds were pieces from J.Crew (shocker, right?), Kate Spade, and Banana Republic. Not to mention that everything in the store is in great condition. It’s perfect for college girls who want to incorporate trendy and high-end products into their wardrobes without having to deal with the prices that usually follow. Trends may come and go and wardrobes are always changing anyways, so why spend the full price when you can experience high-end resale?
Andrea proposed that we try a challenge: to see how many fabulous outfits we could put together for about $100 — we ended up picking out 3 ensembles (dress, shoes, & accessories) that are perfect for spring events.
Look #1: Little Black Nanette Lepore Dress
Guys, I am absolutely OBSESSED with this entire outfit. I actually ended up buying the dress and heels since it took me a little too long to stop twirling around in them. My go to trick for styling little black dresses has always been to incorporate a pop of red, usually with red lipstick and shoes. In this case I decided to switch up the pop by using a bold pattern in the same neutral color palette as the rest of the outfit with my choice of shoe.
The Betsey Johnson choker statement necklace was also a really bold move for me since I usually opt for simpler accessories with this kind of neckline. I loved how edgy and young it made the dress feel, while remaining extremely classy.
Dress : Nanette Lepore – $45
Necklace : Betsy Johnson – $35
Shoes : Nine West – $24
(bonus: Dolce & Gabbana handbag)
– – – – – – – – – – – – –
Total : $104
Look #2: Blue & Yellow Eliza J
I fell in love with this dress from the second I walked into Clothes Mentor. I usually don’t opt for pieces that are incredibly bright, or yellow, but when in Rome, right? Inspired to create a look that was bold for spring, I contrasted a royal blue necklace and matching suede shoes against the lemon color (a little hard to see, sorry!) I also really loved the texture in the dress, which made it feel incredibly appropriate for spring and summer. I also fell in love with these heels, which have a navy pleather accent on the toe and felt like a modern take on a vintage design.
Dress: Eliza J – $14
Shoes: Ralph Lauren – $24
Neckace: Talbots – $10
Bracelet: Nordstrom (x2) – $6 each
(bonus: Lenvin handbag – $750
& Dolce & Gabbana sunglasses – $99)
– – – – – – – – – – – – –
Total: $60
Look #3 – All Pink Kate Spade
My dream world is entirely Kate Spade everything. I seriously wish I had a lifestyle where I could wear their dresses everyday. I was so excited to have found this dress as it combines a few of my favorite things; Kate Spade, tweed, and the color pink. It reminds me of Elle Woods or Jackie O, and the second I tried it on I felt so chic. Adding all pink accessories, including the Kate Spade handbag made me feel like Barbie, and I loved every second of it.
Dress: Kate Spade – $85
Heels (not pictured, but here): Julianne Hough – $24
Bracelet: Talbots – $12
(bonus: Kate Spade Handbag – $40)
– – – – – – – – – – – – –
Total: $113
I ended up leaving with the Nanette Lepore dress, two pairs of heels and two bracelets for exactly $100! I was beyond excited, and can’t wait to style these pieces with my own wardrobe for you in the future!
For more information on Clothes Mentor Wexford, you can follow them on Facebook and Instagram, or visit their website at http://www.clothesmentor.com/stores/wexford/
CLOTHES MENTOR: Spartanburg is the Third Store for Cherneys
Check out an article about Clothes Mentor Spartanburg, which is the third store for Bill and Sadie Cherney in South Carolina:

Sadie and Bill Cherney own three Clothes Mentor franchises, with locations in Greenville, Columbia and — as of Jan. 7 — Spartanburg. The Spartanburg location of the high-end women’s resale shop, 1450 W.O. Ezell Blvd., is currently adding inventory from local sellers. Sometime in March, the store will open to customers looking to buy gently-used designer clothes, shoes and jewelry. The business has also established a partnership with Miracle Hill thrift store, which will take clothing the store doesn’t buy so women who need it can find it easily at a cheap price.
Following in family footsteps
Sadie: My parents were in resale before. (Bill and I) were living in Las Vegas. We knew that we wanted to be on the East Coast. We love the Upstate, and we knew we wanted to be in the Upstate. We heard about this concept and felt like it was a really great fit and that it would fill a need. So, we opened our store in Greenville, and that was in May of 2013.
Fashion forward
Sadie: We sell women’s high-end resale. We try to fit every woman. We do sizes 0 through 26. We do maternity, petite, athletic wear. Women can sell items for cash on the spot, which is convenient and easy. Then, other women are able to reuse those items, give them a purpose and restyle them. There’s something really awesome about providing someone with clothing they wouldn’t otherwise have access to. We believe a lot in quality, and that wearing quality garments that can last for a long time doesn’t have to be expensive.
The entrepreneurial bug
Sadie: I’ve always had an entrepreneurial bug. Bill is so good with people. We knew we wanted a franchise. We wanted the structure of a franchise and the support of a franchise. This lets us both kind of showcase what we’re good at.
Bill: Women’s fashion isn’t a forte of mine. But, I’ve taught for over 10 years. I taught at Greer High School for four years. Working in a field that’s primarily populated with women is not new to me. While I’m not an expert on the fashion side of the business, I enjoy learning about it.
The buying process
Sadie: Right now, we’re in a buying process. That usually takes about 8 to 10 weeks, where we amass the inventory from our local sellers, the individuals who sell to us. Then, we’ll have a huge grand opening. We have a soft target date, but we’re not 100 percent sure. Definitely hoping for March.
Small business success
Sadie: Sometimes, with a small business, people get hung up on the ways you can’t compete with a big box (retailer), but at the end of the day, as a small business, you’re mobile and connected to the people that help you and work with you. I know it makes our jobs much more fulfilling, and I hope it does the same for our staff.
Getting ready to open
Sadie: Oh my gosh, our grand openings are bananas. Both of the openings have had easily over 100 people in line. They get there at, like, 4 a.m. We’ll bring them coffee and doughnuts. It’s crazy. It’s nonstop for 12 hours. It’s awesome because it’s like this big party to celebrate everything we worked to build, and a frantic after-party to get everything back out on the floor. In March, if we have that crazy grand opening, we will have merchandise to serve our customers. So that way, in the following day and week and month, they’ll still have fresh product.
Bill: We always try to put out hundreds of new items every day in all of our locations. We want people to come back and be excited about what they’re going to see and what they’re going to find.
CLOTHES MENTOR: Ardmore Store has Treasures for Everyone

Check out the Mainline Media News article about the soon-to-be-open Clothes Mentor store in Ardmore, Pennsylvania:
Clothing has the power of transformation. A new little black dress, shiny red heels or a tailored coat can make a woman feel like a million bucks. Yet, why spend most of a paycheck on expensive clothing? Clothes Mentor, a franchise of stores based in the U.S., buys and sells previously owned designer clothing at 70 percent off the original retail value.
“Clothes mentor is unlike consignment, we do pay cash, on the spot. It’s a resale shop like you’ve never seen before. It’s not a thrift store, it’s not a step up from that, it’s really a concept where the modern, fashion-conscious woman can come in and be outfitted in something that’s new, fresh and exciting,” Sharon Nagy, owner of Clothes Mentor Ardmore, said.
The store, at 50 Greenfield Ave., Suite 56C, is set for grand opening on Thursday, Feb. 4 from 10 a.m. to 8 p.m. During the grand opening event, the first 25 customers in line will receive mystery gift cards, ranging in value from $10-$25 dollars.

Stepping into the store is equivalent to opening up a fashionista’s dream closet, full of rows of color-coordinated clothing, designer handbags, heeled boots, vibrant scarfs, and sparkling jewelry. The pieces range from items from well-known department stores to high-end designers.
“When you come in and you find a Calvin Klein dress that sold for a hundred dollars and it’s thirty in our store, they feel really pretty in it and they are equipped for whatever is out there, whether it is an interview, meeting friends or going out for dinner with their husband,” Nagy said.
The store has treasures for everyone at every budget.
Nagy explains, “We have costume jewelry, we even have some Tiffany pieces and David Yurman. We have in the store everything from Old Navy, Target, Kohl’s, Penny’s all the way up to Dior, Gucci and Christian Louboutin.”
The inventory is created by the community. Anyone can stop by and bring in new or gently used woman’s clothing, shoes, accessories and handbags. Clothing must be laundered and brought in without hangers. People can take advantage of curbside service where they drop off their items and call the curbside number so that they do not have to carry items from their cars.
“We do an inspection, and then we put it into our very sophisticated matrix system that we have that is supported by our franchisor and it tells us the price,” Nagy said.
Clothing that meets requirements will be placed in the store and the previous owners will be paid a portion for the clothing, about 30 percent of the resale price.
However, Nagy explained that for handbags that are mechanized for $50 or more as well as garments mechanized at $200 or more, previous owners will receive half of the resale price. They may also choose to receive store credit which adds an additional 35 percent of the sale to their credit.
Clothes Mentor has items for sizes 0-26 and is looking for more items, especially plus and active wear. “We are setting the store for spring so I’m looking for more summer items that have been in the stores the last few years,” Nagy said.
Opening the store is a lifelong dream that has been in the works since Nagy was a little girl, living in North Carolina. Nagy worked as a nurse up until five years ago. She also has a passion for theater and has performed in 15 shows in both the local community and city since moving to the area over a decade ago.
Nagy, joking about how she was able to explore the glitzy world of theatre before embarking on her business, said, “So then I got that out of my system and now I was like, “OK, now what do I want to do when I grow up? I think I’ll have a store.’”
Nagy was inspired by the mission and concept of the Clothes Mentor franchise.
“When I discovered this concept, where they pay cash and it was for women, and it’s supported by a franchise, it’s not something that I had to do totally on my own. It’s nationally known but locally owned and operated…It’s a concept where we get the support of marketing, advertising and training from the franchise. They helped me get this going but it has been a dream of mine forever.”

Helping others score amazing deals and find beautiful items that can have a second life is also a thrill for Nagy. “I always had resale in my blood, growing up finding that treasure and loved the concept of consignment shops and resale shops,” she said.
Nagy was an entrepreneur from a young age. At 7 years old, her father built her a Kool-Aid stand and she sold the fruity refreshment for a penny. A local reporter took a picture of her, proudly sitting at the stand, which she found in the archives and created a poster of the article.
“I played store a lot as a little girl, I used to put price tags on everything in the house and make my parents shop,” Nagy said.
Her father’s Kool-Aid stand inspired her to open her own business. She hopes to give back to her father and plans to use some proceeds from the store to fund Penn Medical Center’s research.
“I’m going to implement a one cent [buy one, get one for a cent] sale to raise money for a particular disease that my father had. He built this Kool-Aid stand for me, he was terminally ill. I’m going to use this to raise money to study the very rare diseases that he had.”
In this new business venture, Nagy combines her compassion for her family and community.
“It’s all about helping each other, I guess that’s the nurse in me, too,” Nagy said. “I still have that desire to help people feel better about themselves, and that’s what this is all about.”
During the year, Nagy plans to have several exciting events including a “Girls Night Out” partnering with local vendors as well as events for teachers and private parties.
Clothes Mentor Ardmore will also be developing a Personal Shopper program down the line. Eventually, customers will be able to fill out a form online and “the personal shopper [selects] items for them based on their style, their color their preferences, sizes, their lifestyle, what they have interest in.” The program will be free of charge.
Nagy is also looking for talented people who are welcome to apply online to be part of her team in the store. Her vision for the store is a place where the customers and store team thrive together and make the Ardmore location a staple in the community.
“I want it to be a place where people can come and hang out. Every day it’s a new store because things are flying in and flying out. People are excited to bring new things and stop by and see what’s the latest and greatest. But just to be able to say, “Hey how’s it going?” and see your team members making friends with the community and just be a warm atmosphere.”
Nagy is thankful to everyone in the community who has contributed to making her dream a reality.
“The community feels a little ownership of this, I love that… They’re so supportive. We have such an eclectic demographic area around here, it’s great. We’ve got all kinds of folks. Just to see what they were going to help me create in the store, and seeing the team, the excitement, it’s a contagious excitement,” Nagy said.
For more information, visit the Ardmore store website.
Article by Jessica Paradysz, Correspondent for Mainline Media News
CLOTHES MENTOR: 6 Ways To Treat Your True Customers Well
Clothes Mentor franchisee Kate Paynter wrote this helpful article for the Women On Business website. Read the article below or check it out on womenonbusiness.com.
Every year, I make a point to set a new goal for my business. Not just for me, but for all the men and women I’m proud to call team members. The goal becomes a theme that we will build on throughout the year, affecting everyone from the CEO to the front line employees. Or as I like to refer to them, my “true” customers.
Prioritizing customer service for the end customer or final consumer is nothing new. But when you are a multi-unit business owner with several layers of management, you probably don’t spend much time engaged in traditional customer service. You do have customers, however; you just may not have thought of them that way.
In 2016, I’m making it a priority to treat my true customers well. Those would be the district managers I interact with on a daily basis and count on to help the business succeed. In turn, I’ll encourage them to treat their “true” customers, the store managers, well. It’s a mission I want to trickle all the way down to our front line employees whose true customer is the final consumer.
Whether you are a business owner or manager, chances are you are providing a work experience for somebody. That somebody is a customer. Employees pay with something much more valuable than money. They pay with their time, their skills, and their effort. Supervisors that expect their teams to treat customers like royalty have an obligation to do the same for their staff.
Here are some ways to get it done:
1. Solicit Regular Feedback
Whether you use anonymous surveys, open discussions, or exit interviews, putting mechanisms in place to generate specific feedback from employees is a critical starting point.
What is the best part about working here? What is the worst part? What would you do differently if you were in charge? Where are we missing opportunities?
2. Schedule Time to Review Feedback Regularly
Weekly, monthly, quarterly — whatever time you select, have a plan for how it will be discussed. I like to review everything before the meeting, then offer my managers a summary of what we will be discussing.
Remember not to spend the entire time on what needs to improve. Dedicate some time to what the employees say is being done well. Not only is that an opportunity to offer praise for good achievement, it’s a chance for your team members to hear what’s working and see how they can implement it, as well.
3. Finish Each Meeting with an Implementation Plan and Make Good on It
Nothing will undercut your efforts to generate regular feedback than a collective sense from your employees that they aren’t being heard. This doesn’t mean you have to solve every problem, but letting people know that their concern was discussed goes a long way.
Compile your meeting notes into a summary email and distribute it to all team members. Begin with what’s going to be a top priority, followed by midterm fixes, long-term fixes, and tabled issues. Finish with anything that won’t be addressed again but offer a detailed explanation why.
4. Be Nice
I’ve been a business owner for more than 20 years and know the pressure women feel to prove that they have the toughness to succeed in business. However, a perpetual scowl and grumpy demeanor will do far more harm than good. It’s difficult to expect your front line employees to wear a smile when dealing with customers if they are regularly greeted with their supervisor’s frown.
Being nice isn’t a weakness, being afraid to be nice is. If you show confidence in your mission and consistency in your operation, there is no reason you can’t be respected while still being nice.
5. Use Your Business to Inspire Your Employees
Would your employees consider their positions to be their jobs, their careers, or their callings? Some would say that answer has more to do with the work than the organization providing it, but I believe a company’s management team has a lot to do with how meaningful they make the work.
As a resale store owner, I don’t describe our team members as selling used clothes. We’re putting cash in local women’s pockets for their gently used items. We’re helping people look like a million bucks for pennies on the dollar. We are selling confidence through clothing without busting the family budget. That’s important work that we can all rally behind.
6. Measure Results
At regular points throughout the year, we’ll take stock of how our efforts are coming. We will look deeply at our retention rates, compare employee satisfaction levels, and review where we are succeeding and where we need improvement.
Don’t make the mistake of waiting until the end of the year to check in on your progress. If your goal is to improve or maintain a high level of “true” customer satisfaction, there is no sense in waiting until December to find out that what you’re doing isn’t working. Analyze results. Develop what’s working. Scrap what isn’t.
For me, success looks like this piece of feedback from one of my most trusted managers. She is one of my true customers whom I am proud to serve.
“Continued support from such a great family/company to work for is making my experience here one to cherish. ‘Take care of the employees and they will take care of the customers’ greatly describes the way you run this “family,” and it truly makes me enjoy going to work everyday. I couldn’t be happier!”
About the Author
Kate Paynter is a pioneer in the $12 billion resale industry. She and her mother, Becky, own and operate several resale franchise units in Cincinnati, Ohio, including upscale women’s resale clothing store, Clothes Mentor.
CLOTHES MENTOR: Franchisee Talks About Her Stores
Thinking about opening a franchise store? You’ve got to listen to this radio piece from 97.5 BEN FM featuring multiple Clothes Mentor store owner Chris Barnett of Pennsylvania. She’s passionate about the brand and her community, and it shows in the success of her stores. Click on the icon below to listen.
Check out Barnett’s West Chester and Springfield stores.

NTY Franchise and Store Owners Featured in Franchising USA
Check out this article published in the December issue of Franchising USA featuring NTY Franchise and female store owners:
Female entrepreneurship is booming in America. The number of women-owned businesses in the U.S. continues to climb and is now estimated to have surpassed 9.4 million enterprises.
The American Express 2015 State of Women Owned Businesses Report shows that women-owned small businesses are on the rise, with around 30 percent of all small businesses owned by women in 2015.
However, that’s nothing compared to what’s going on in the $12 billion resale industry.
NTY Franchise Company, one of the fastest growing developers of resale brands in America, recently announced that of its four franchised brands, a whopping 67 percent of its franchisees are female. With trendsetting brands such as women’s upscale resale franchise Clothes Mentor and recently acquired children’s resale store Children’s Orchard, NTY Franchise Company executives are optimistic that those trends will continue.

“Without a doubt, women have become the driving force of our franchise growth,” said Chief Operating Officer Chad Olson. “I think there are a lot of things to like about resale, and many of them are particularly important to women.”
Kate Paynter and her mother, Becky Finger, have led the resale revolution in Cincinnati for decades, with several resale franchise brands including Clothes Mentor. Paynter says their resale franchises buy more than $10 million worth of gently used items from local sellers annually, all while supporting charitable causes dear to her and her mom.
“It’s been a dream of ours to serve in this community,” Paynter said. “Along with putting dollars in the pockets of other Cincinnati women, we’ve been able to support local charities like March of Dimes, the Leukemia & Lymphoma Society and the Pink Ribbon Girls. All while doing what we love!”
Suzanne Simpson, another pioneer in the resale industry, says she’s been able to pay local women more than $4.6 million in the past few years with her resale brands like Clothes Mentor in Ocoee, Florida. Like Paynter and her mom, Simpson enjoys putting more money in local women’s pockets while also donating to One Heart for Women and Children, a local charity that provides the necessary resources for families as they transition through and overcome varying hardships of daily living in the Central Florida area.
“It’s been a true blessing to do what we do here,” Simpson said. “When we succeed, our community succeeds. We help local families put some extra money in their pockets when we buy their gently used items, plus we get to support great charities like One Heart for Women and Children. I couldn’t ask for a better situation.”
For Clothes Mentor franchisee Christine Ilvedson, the regular interaction with customers-turned-sellers has made her life as an entrepreneur more enjoyable. Though she operates in the small market of Fargo, North Dakota, her Clothes Mentor is one of the top revenue generators in the entire NTY Franchise system. She has spent more than $2 million purchasing gently used items from women in Fargo in the past five years.
“I’m living my dream,” Ilvedson said. “I spend my day interacting with customers who engage with us so often that we’ve become friends. I’m able to provide them with some money for the great stuff they bring in to sell, then helping them look great at a fraction of what they would pay at retail.”
Whether the resale brand focuses on apparel, children’s items, household goods or electronic devices, female entrepreneurs are flocking to resale opportunities for several reasons.
It’s environmentally and community friendly: A recent story in the LA Times focused on the growing body of social science indicating that “women consistently (highly) rank values strongly linked to environmental concern — things such as altruism, personal responsibility and empathy.” Resale stores keep unwanted items out of landfills and extend their use by offering them to new customers. Further, resale stores in the NTY Franchise Company system offer their goods for as much as 70 percent less than retail price, making it easier for people to get the items they love without straining the family budget.
Greater emotional connection with customers: Unlike retail stores focused exclusively on selling items, resale stores feature twice as many engagement opportunities, thanks to their two-way commerce model. Store owners develop more meaningful relationships with customers that make regular visits to buy and sell items and apparel.
Shopping is half the job: A 2013 survey of more than 2,000 people found that men got bored with shopping in just 26 minutes while women could easily last for two hours. In a job where 50 percent of your interactions with customers involving shopping their used goods, women are more likely to not just survive the daily shopping task, but enjoy it.
Founded in 2006 by resale godfather Ron Olson, NTY Franchise Company features five brands, all with a different focus: Clothes Mentor, Children’s Orchard, Device Pitstop, New Uses and NTY Clothing Exchange. The brands are all resale-based and cover women’s designer fashions, children’s apparel and accessories, furniture and household goods, electronic sales and repair, and clothing for teens and young adults.
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