Check out an article about Clothes Mentor Spartanburg, which is the third store for Bill and Sadie Cherney in South Carolina:
Bill and Sadie Cherney are owners of Clothes Mentor, a women’s resale shop located at 1450 W.O. Ezell Blvd. in Spartanburg. Photo courtesy Tim Kimzey/[email protected]
Sadie and Bill Cherney own three Clothes Mentor franchises, with locations in Greenville, Columbia and — as of Jan. 7 — Spartanburg. The Spartanburg location of the high-end women’s resale shop, 1450 W.O. Ezell Blvd., is currently adding inventory from local sellers. Sometime in March, the store will open to customers looking to buy gently-used designer clothes, shoes and jewelry. The business has also established a partnership with Miracle Hill thrift store, which will take clothing the store doesn’t buy so women who need it can find it easily at a cheap price.
Following in family footsteps
Sadie: My parents were in resale before. (Bill and I) were living in Las Vegas. We knew that we wanted to be on the East Coast. We love the Upstate, and we knew we wanted to be in the Upstate. We heard about this concept and felt like it was a really great fit and that it would fill a need. So, we opened our store in Greenville, and that was in May of 2013.
Fashion forward
Sadie: We sell women’s high-end resale. We try to fit every woman. We do sizes 0 through 26. We do maternity, petite, athletic wear. Women can sell items for cash on the spot, which is convenient and easy. Then, other women are able to reuse those items, give them a purpose and restyle them. There’s something really awesome about providing someone with clothing they wouldn’t otherwise have access to. We believe a lot in quality, and that wearing quality garments that can last for a long time doesn’t have to be expensive.
The entrepreneurial bug
Sadie: I’ve always had an entrepreneurial bug. Bill is so good with people. We knew we wanted a franchise. We wanted the structure of a franchise and the support of a franchise. This lets us both kind of showcase what we’re good at.
Bill: Women’s fashion isn’t a forte of mine. But, I’ve taught for over 10 years. I taught at Greer High School for four years. Working in a field that’s primarily populated with women is not new to me. While I’m not an expert on the fashion side of the business, I enjoy learning about it.
The buying process
Sadie: Right now, we’re in a buying process. That usually takes about 8 to 10 weeks, where we amass the inventory from our local sellers, the individuals who sell to us. Then, we’ll have a huge grand opening. We have a soft target date, but we’re not 100 percent sure. Definitely hoping for March.
Small business success
Sadie: Sometimes, with a small business, people get hung up on the ways you can’t compete with a big box (retailer), but at the end of the day, as a small business, you’re mobile and connected to the people that help you and work with you. I know it makes our jobs much more fulfilling, and I hope it does the same for our staff.
Getting ready to open
Sadie: Oh my gosh, our grand openings are bananas. Both of the openings have had easily over 100 people in line. They get there at, like, 4 a.m. We’ll bring them coffee and doughnuts. It’s crazy. It’s nonstop for 12 hours. It’s awesome because it’s like this big party to celebrate everything we worked to build, and a frantic after-party to get everything back out on the floor. In March, if we have that crazy grand opening, we will have merchandise to serve our customers. So that way, in the following day and week and month, they’ll still have fresh product.
Bill: We always try to put out hundreds of new items every day in all of our locations. We want people to come back and be excited about what they’re going to see and what they’re going to find.
Photo courtesy Mainline Media News: Clothes Mentor Ardmore Owner Sharon Nagy poses with a poster of an article featuring herself at 7-years-old selling Kool-Aid from a cart her father made. She hopes to raise money for medical research into the disease that took her father’s life.
Check out the Mainline Media News article about the soon-to-be-open Clothes Mentor store in Ardmore, Pennsylvania:
Clothing has the power of transformation. A new little black dress, shiny red heels or a tailored coat can make a woman feel like a million bucks. Yet, why spend most of a paycheck on expensive clothing? Clothes Mentor, a franchise of stores based in the U.S., buys and sells previously owned designer clothing at 70 percent off the original retail value.
“Clothes mentor is unlike consignment, we do pay cash, on the spot. It’s a resale shop like you’ve never seen before. It’s not a thrift store, it’s not a step up from that, it’s really a concept where the modern, fashion-conscious woman can come in and be outfitted in something that’s new, fresh and exciting,” Sharon Nagy, owner of Clothes Mentor Ardmore, said.
The store, at 50 Greenfield Ave., Suite 56C, is set for grand opening on Thursday, Feb. 4 from 10 a.m. to 8 p.m. During the grand opening event, the first 25 customers in line will receive mystery gift cards, ranging in value from $10-$25 dollars.
Photo courtesy Mainline Media News: A glimpse into the Clothes Mentor store at 50 Greenfield Ave., opening Feb. 4.
Stepping into the store is equivalent to opening up a fashionista’s dream closet, full of rows of color-coordinated clothing, designer handbags, heeled boots, vibrant scarfs, and sparkling jewelry. The pieces range from items from well-known department stores to high-end designers.
“When you come in and you find a Calvin Klein dress that sold for a hundred dollars and it’s thirty in our store, they feel really pretty in it and they are equipped for whatever is out there, whether it is an interview, meeting friends or going out for dinner with their husband,” Nagy said.
The store has treasures for everyone at every budget.
Nagy explains, “We have costume jewelry, we even have some Tiffany pieces and David Yurman. We have in the store everything from Old Navy, Target, Kohl’s, Penny’s all the way up to Dior, Gucci and Christian Louboutin.”
The inventory is created by the community. Anyone can stop by and bring in new or gently used woman’s clothing, shoes, accessories and handbags. Clothing must be laundered and brought in without hangers. People can take advantage of curbside service where they drop off their items and call the curbside number so that they do not have to carry items from their cars.
“We do an inspection, and then we put it into our very sophisticated matrix system that we have that is supported by our franchisor and it tells us the price,” Nagy said.
Clothing that meets requirements will be placed in the store and the previous owners will be paid a portion for the clothing, about 30 percent of the resale price.
However, Nagy explained that for handbags that are mechanized for $50 or more as well as garments mechanized at $200 or more, previous owners will receive half of the resale price. They may also choose to receive store credit which adds an additional 35 percent of the sale to their credit.
Clothes Mentor has items for sizes 0-26 and is looking for more items, especially plus and active wear. “We are setting the store for spring so I’m looking for more summer items that have been in the stores the last few years,” Nagy said.
Opening the store is a lifelong dream that has been in the works since Nagy was a little girl, living in North Carolina. Nagy worked as a nurse up until five years ago. She also has a passion for theater and has performed in 15 shows in both the local community and city since moving to the area over a decade ago.
Nagy, joking about how she was able to explore the glitzy world of theatre before embarking on her business, said, “So then I got that out of my system and now I was like, “OK, now what do I want to do when I grow up? I think I’ll have a store.’”
Nagy was inspired by the mission and concept of the Clothes Mentor franchise.
“When I discovered this concept, where they pay cash and it was for women, and it’s supported by a franchise, it’s not something that I had to do totally on my own. It’s nationally known but locally owned and operated…It’s a concept where we get the support of marketing, advertising and training from the franchise. They helped me get this going but it has been a dream of mine forever.”
Photo courtesy Mainline Media News: Christian LouBoutin heels with the trademark red-lacquered soles and Prada boots
Helping others score amazing deals and find beautiful items that can have a second life is also a thrill for Nagy. “I always had resale in my blood, growing up finding that treasure and loved the concept of consignment shops and resale shops,” she said.
Nagy was an entrepreneur from a young age. At 7 years old, her father built her a Kool-Aid stand and she sold the fruity refreshment for a penny. A local reporter took a picture of her, proudly sitting at the stand, which she found in the archives and created a poster of the article.
“I played store a lot as a little girl, I used to put price tags on everything in the house and make my parents shop,” Nagy said.
Her father’s Kool-Aid stand inspired her to open her own business. She hopes to give back to her father and plans to use some proceeds from the store to fund Penn Medical Center’s research.
“I’m going to implement a one cent [buy one, get one for a cent] sale to raise money for a particular disease that my father had. He built this Kool-Aid stand for me, he was terminally ill. I’m going to use this to raise money to study the very rare diseases that he had.”
In this new business venture, Nagy combines her compassion for her family and community.
“It’s all about helping each other, I guess that’s the nurse in me, too,” Nagy said. “I still have that desire to help people feel better about themselves, and that’s what this is all about.”
During the year, Nagy plans to have several exciting events including a “Girls Night Out” partnering with local vendors as well as events for teachers and private parties.
Clothes Mentor Ardmore will also be developing a Personal Shopper program down the line. Eventually, customers will be able to fill out a form online and “the personal shopper [selects] items for them based on their style, their color their preferences, sizes, their lifestyle, what they have interest in.” The program will be free of charge.
Nagy is also looking for talented people who are welcome to apply online to be part of her team in the store. Her vision for the store is a place where the customers and store team thrive together and make the Ardmore location a staple in the community.
“I want it to be a place where people can come and hang out. Every day it’s a new store because things are flying in and flying out. People are excited to bring new things and stop by and see what’s the latest and greatest. But just to be able to say, “Hey how’s it going?” and see your team members making friends with the community and just be a warm atmosphere.”
Nagy is thankful to everyone in the community who has contributed to making her dream a reality.
“The community feels a little ownership of this, I love that… They’re so supportive. We have such an eclectic demographic area around here, it’s great. We’ve got all kinds of folks. Just to see what they were going to help me create in the store, and seeing the team, the excitement, it’s a contagious excitement,” Nagy said.
The following excerpt was taken from the article “Creative Narrative, Original Messaging Offer Powerful Marketing for Unique Franchises” in the January 2016 issue of Franchising World:
NTY Franchise Company is the parent company of five unique re-sale based brands that focus on women’s designer fashion, children’s apparel and accessories, furniture/household goods, electronic sales and repair, and clothing for teens and young adults. Its franchise model is designed to sell gently used goods at 70 percent off the new retail price. NTY Franchise brands are attractive, as they save customers money and pay sellers cash on the spot for items they are no longer using.
Clothes Mentor franchisee Kate Paynter wrote this helpful article for the Women On Business website. Read the article below or check it out on womenonbusiness.com.
Every year, I make a point to set a new goal for my business. Not just for me, but for all the men and women I’m proud to call team members. The goal becomes a theme that we will build on throughout the year, affecting everyone from the CEO to the front line employees. Or as I like to refer to them, my “true” customers.
Prioritizing customer service for the end customer or final consumer is nothing new. But when you are a multi-unit business owner with several layers of management, you probably don’t spend much time engaged in traditional customer service. You do have customers, however; you just may not have thought of them that way.
In 2016, I’m making it a priority to treat my true customers well. Those would be the district managers I interact with on a daily basis and count on to help the business succeed. In turn, I’ll encourage them to treat their “true” customers, the store managers, well. It’s a mission I want to trickle all the way down to our front line employees whose true customer is the final consumer.
Whether you are a business owner or manager, chances are you are providing a work experience for somebody. That somebody is a customer. Employees pay with something much more valuable than money. They pay with their time, their skills, and their effort. Supervisors that expect their teams to treat customers like royalty have an obligation to do the same for their staff.
Here are some ways to get it done:
1. Solicit Regular Feedback
Whether you use anonymous surveys, open discussions, or exit interviews, putting mechanisms in place to generate specific feedback from employees is a critical starting point.
What is the best part about working here? What is the worst part? What would you do differently if you were in charge? Where are we missing opportunities?
2. Schedule Time to Review Feedback Regularly
Weekly, monthly, quarterly — whatever time you select, have a plan for how it will be discussed. I like to review everything before the meeting, then offer my managers a summary of what we will be discussing.
Remember not to spend the entire time on what needs to improve. Dedicate some time to what the employees say is being done well. Not only is that an opportunity to offer praise for good achievement, it’s a chance for your team members to hear what’s working and see how they can implement it, as well.
3. Finish Each Meeting with an Implementation Plan and Make Good on It
Nothing will undercut your efforts to generate regular feedback than a collective sense from your employees that they aren’t being heard. This doesn’t mean you have to solve every problem, but letting people know that their concern was discussed goes a long way.
Compile your meeting notes into a summary email and distribute it to all team members. Begin with what’s going to be a top priority, followed by midterm fixes, long-term fixes, and tabled issues. Finish with anything that won’t be addressed again but offer a detailed explanation why.
4. Be Nice
I’ve been a business owner for more than 20 years and know the pressure women feel to prove that they have the toughness to succeed in business. However, a perpetual scowl and grumpy demeanor will do far more harm than good. It’s difficult to expect your front line employees to wear a smile when dealing with customers if they are regularly greeted with their supervisor’s frown.
Being nice isn’t a weakness, being afraid to be nice is. If you show confidence in your mission and consistency in your operation, there is no reason you can’t be respected while still being nice.
5. Use Your Business to Inspire Your Employees
Would your employees consider their positions to be their jobs, their careers, or their callings? Some would say that answer has more to do with the work than the organization providing it, but I believe a company’s management team has a lot to do with how meaningful they make the work.
As a resale store owner, I don’t describe our team members as selling used clothes. We’re putting cash in local women’s pockets for their gently used items. We’re helping people look like a million bucks for pennies on the dollar. We are selling confidence through clothing without busting the family budget. That’s important work that we can all rally behind.
6. Measure Results
At regular points throughout the year, we’ll take stock of how our efforts are coming. We will look deeply at our retention rates, compare employee satisfaction levels, and review where we are succeeding and where we need improvement.
Don’t make the mistake of waiting until the end of the year to check in on your progress. If your goal is to improve or maintain a high level of “true” customer satisfaction, there is no sense in waiting until December to find out that what you’re doing isn’t working. Analyze results. Develop what’s working. Scrap what isn’t.
For me, success looks like this piece of feedback from one of my most trusted managers. She is one of my true customers whom I am proud to serve.
“Continued support from such a great family/company to work for is making my experience here one to cherish. ‘Take care of the employees and they will take care of the customers’ greatly describes the way you run this “family,” and it truly makes me enjoy going to work everyday. I couldn’t be happier!”
About the Author Kate Paynter is a pioneer in the $12 billion resale industry. She and her mother, Becky, own and operate several resale franchise units in Cincinnati, Ohio, including upscale women’s resale clothing store, Clothes Mentor.
Check out this insightful interview from Business-Opportunities.biz featuring two longtime Children’s Orchard franchisees:
Claudia Aguirre and Donahi Bunt, owners of a Children’s Orchard franchise in McAllen, Texas.
Successful franchisees Claudia & Donahi share their story
We recently spoke with Claudia Aguirre and Donahi Bunt, owners of a Children’s Orchard franchise in McAllen, Texas, and learned why they chose the franchise, what challenges they faced when they first started out and, lastly, what advice they have for potential franchisees.
How long have you been a franchise owner?
11 years.
What were you doing before becoming a franchise owner?
We both had worked part time in our families’ businesses for years. (Claudia in the Maquila field and Donahi in the telecommunications field.) It came a time that we wanted to have the experience to create and operate our own business.
Why did you choose Children’s Orchard franchise opportunity?
As moms, we know how expensive it is to dress the kids in style and how fast they outgrow their clothes. Children’s Orchard offers parents a way to make money by selling their children’s outgrown, gently used items. Plus, they can stick around and shop for fashionable clothing, toys and equipment for a fraction of the retail price. It’s a great concept!
What were some of the challenges you faced starting a franchise?
Finding a way to finance the business and creating an appropriate work and life balance was difficult, especially in the early years when we were just getting the business going.
Where did you research or get advice about starting a franchise?
We called some store owners and talked to a lawyer, but we already knew we wanted to be part of the Children’s Orchard team. During our first year of operation, we visited some of the top performing Children’s Orchardfranchises to learn about their daily processes.
How much does starting a franchise cost?
All of our money! Truthfully, it was an amount very close to what the corporate office told us, but we exceeded that during the first couple of years.
What does a typical day look like for you?
In the early years we were both full-time at the store. Little by little, we built a great team capable of handling much of the day-to-day operations. One of us takes care of the administration and the other takes care of advertising and marketing.
What is your secret to success?
Remember, your customers are the reason you are in business. When something goes wrong, spend your time and energy making it right. Don’t waste time searching for someone to blame. Stay focused on your goals, and track your results. Build a great team to help you reach your goals.
What would you do differently if you had to do it all over?
We would definitely invest more time into learning about our market before opening our doors.
Where do you see your business in five years?
We just moved to a bigger location for the third time, so right now, we just want to focus on getting everything under control and use this change to impact our sales and community involvement in a positive way.
What is one trend that really excites you?
Businesses becoming more eco-friendly is really exciting. It’s rewarding to be part of that trend by allowing parents to recycle their children’s clothes and toys.
What are your favorite online tools or resources and what do you love about them?
Google Drive: All our images, documents, ideas and campaigns are available on any device!
Constant Contact: We love being able to email market!
Do you (or did you ever) have a mentor?
We like to look for learning opportunities everywhere. Other store owners have helped with that learning process.
What advice do you have for others looking to own a franchise?
Understand that you are buying a franchise in order to mitigate risk and follow a proven success model. If you’re not willing to follow a franchise system, you’ll want to look for another opportunity.
Learn everything you can about the franchise before you buy. Get to know the management team, the owners and the history of the franchise. Talk to as many franchisees as possible, and ask questions. If possible, visit a few franchise units to see the day-to-day operation and talk to customers regarding their opinion of the business.
Would you recommend others be franchisees?Why?
Yes. Buying into a franchise gives you a proven system and support from people with experience in the industry. At the same time, you are the business owner, so you must stay focused in order to succeed.
Where can people get more information on Children’s Orchard franchise opportunities?
Thinking about opening a franchise store? You’ve got to listen to this radio piece from 97.5 BEN FM featuring multiple Clothes Mentor store owner Chris Barnett of Pennsylvania. She’s passionate about the brand and her community, and it shows in the success of her stores. Click on the icon below to listen.
Chris Barnett was recently featured on NTY Franchise Company’s LinkedIn page as a Franchisee Spotlight. Click on the image to go to the page, and don’t forget to follow!
Ashley Huebner oversees Clothes Mentor’s marketing and advertising efforts to drive sales and build brand awareness. She also leads creative initiatives, driving the brand’s vision in aesthetics, tone, and trends to elevate our position as a leader in the resale category.
Ashley joined the Clothes Mentor team in March 2015. She has 10+ years of Graphic Design experience, a strong background in design and user experience, and a passion for creativity. She holds a BA degree in Advertising and Art.
Michelle Vaudrin
Senior Director of Operations
Michelle Vaudrin is the Senior Director of Operations for Clothes Mentor and Children’s Orchard. Prior to joining NTY Franchise Company in March 2016, she worked in leadership roles for Burlington, American Eagle, and Macy’s. Michelle attended the University of Wisconsin-Stout with a degree in Retail Merchandising and Business Administration. She brings extensive background in training of strategies, merchandising, customer service and multi-unit store operations to the team.
Jenny Mann
Vice President of Operations | Executive Director of IT
Jenny Mann is the Vice President of Operations for Clothes Mentor and Children’s Orchard. In January of 2020, Jenny also took on the role of Executive Director of IT, overseeing BST, our Point of Sale system, and the e-commerce platforms for both brands. Prior to this, Jenny was the Director of Marketing for NTY Franchise Company since January 2013. Jenny started with the NTY Franchise Company in 2008 with Clothes Mentor and has held many roles, including; Store Manager, New Store Opener, and Regional Operations Manager. Before joining NTY Franchise Company, Jenny worked for Old Navy (Gap, Inc.) and Target in management roles.
Jarvis Herndon
Franchise Business Consultant
Jarvis Herndon is a Franchise Business Consultant for both Clothes Mentor and Device Pitstop. Jarvis has a strong background in retail management, leadership, and a history of operational success within a franchising system. He is passionate about assisting small business owners in developing their path to success while maximizing their businesses’ potential. Jarvis brings a great mix of skills and experience to the NTY Franchise Company.
Sarah Primmer
VP of Finance & Human Resources
Sarah Primmer is the Vice President of Finance and Human Resources for NTY Franchise Company. She joined the company in January 2014. Prior to joining NTY, Sarah spent over 25 years as the controller and business manager of a local sales and marketing firm calling on Target stores.
Chad Olson
Chief Operations Officer
Chad Olson has been Chief Operations Officer of NTY Franchise Company since January 2007. From May 1994 to December 2006, he held various positions for Winmark Corporation (f/k/a Grow Biz International, Inc.), including Field Operations Manager for the Once Upon a Child concept from 1999 to 2002, and Regional Operations Manager for the Plato’s Closet concept from 2002 to 2006.
Dan Goetz
Franchise Business Consultant
Dan Goetz is the Franchise Business Consultant for Clothes Mentor in the West Region. Previous to joining the Clothes Mentor Corporate staff in February of 2014, he worked in leadership positions with Aèropostale, Old Navy, Gap, Banana Republic, and Target stores. He attended the University of Minnesota-Duluth and St. Cloud State University. He brings a strong background in Operations, Merchandising, and Human Resources to the Clothes Mentor team.
Kaitlynn McShane
Graphic Designer + Marketing Coordinator
Graphic Designer + Marketing Coordinator
Ashlyn Aarness
Social Media Specialist
Social Media Specialist
Gina Geary
Franchise Business Consultant
Franchise Business Consultant
Alice Heidenreich
Franchise Business Consultant
Franchise Business Consultant
Susan Praus
Training Manager
Training Manager
Michael D. Smith
Vice President of Strategic Planning
Michael D. Smith is the Vice President of Strategic Planning. From December 2000 to July 2010, Michael held the position of Chief Executive Officer and Co-Founder of the franchise company Laptop Xchange. From June 1994 to December 2000, Michael held numerous roles within the Grow Biz International brands of Play It Again Sports and Computer Renaissance. These roles included Corporate Store Management, Field Operation Specialist, and Franchisee.