You can be very successful with just one NTY Franchise store, but our business model is easily scalable, too! Find out more about this topic in the two quick videos below featuring NTY’s VP of Franchising.
Personal Shopper Program Gains Popularity at Clothes Mentor Edmond
We love seeing how women are trying—and loving—the Clothes Mentor Personal Shopper program! Check out this awesome article from outlookoklahoma.com about how it’s gaining popularity at Clothes Mentor Edmond:
January Business: Clothes Mentor
By Morgan Dan
Just a few months into its newly developed personal shopping program, Clothes Mentor in Edmond is already seeing a steady rise in women who appreciate the styling advice tailored specifically to them and ease of having a stylist do the shopping so they don’t have to.
Melanie Harris, franchise owner of the three-year-old women’s resale boutique at 3208 S. Broadway in Edmond, said customers are raving about the new, free service. It allows clients to fill out a short information sheet online, talk over the phone with a Clothes Mentor stylist about their goals and budget, and then come into the store to try on a clothing rack full of custom curated outfits suited just for them.
“It’s been amazing to see how people will try on and buy things they never would have picked up if on their own,” Harris said. “And my staff just loves it too. They love that they have a person to put the outfits together for.”
The program is gaining popularity among women who have specific needs and aren’t sure how to dress for them. For instance, Harris has helped women who want to find styles that work for shorter strides, recent weight loss and the body of a new mom.
The Clothes Mentor staff has a real knack for pulling together the perfect outfit from their floor of current, on-trend clothing not just for their customers, but for the dozens of mannequins located around the store modeling merchandise. One of the best compliments, Harris said, is for customers to buy the outfits right off the mannequins. In fact, it happens so frequently, it’s become a running joke among her staff.
“It’s a thrill for our mannequins to be stripped and bought,” she said. “In fact, just last week the mannequin outfits were bought four times in one hour.”
Clothes Mentor, with locations around the country, is no consignment shop or thrift store. Customers sell their gently used, name-brand clothing and accessories to the store, no appointment required, and walk out with cash immediately. Clothes Mentor accepts women’s clothing, no juniors sizes or styles, and accessories of any season as long as they are less than three years old, ensuring customers find contemporary styles.
“We’re here to meet the needs of all women,” Harris said. “Helping women look good while on a budget, that’s what it’s all about.”
In 10 Years, Clothes Mentor has Paid $180 Million to Local Women
Now that’s amazing! Check out even more jaw-dropping statistics from Clothes Mentor’s 10 years as the go-to brand for buying and selling women’s fashion:
Clothes Mentor: Celebrating 10 Years of Leading the Charge in Women’s Resale
NTY Franchise Company’s flagship brand, Clothes Mentor, was recently featured in Franchising USA in honor of its 10th anniversary. Check out some amazing figures coming out of Clothes Mentor’s success in the brand’s brief history:
Click here to view the digital article.
NTY—Clothes Mentor 10th Anniversary
Thousands of franchise brands use their 10th anniversary to brag about the millions of dollars they’ve made selling goods and services in their communities. Women’s upscale resale clothing franchise Clothes Mentor can look back at their first decade and celebrate the millions of dollars they’ve paid to the people in their communities.
$180 million, to be exact.
This February, Clothes Mentor and their parent company, NTY Franchise Company, celebrate 10 years of not only offering gently-used name-brand and designer clothing, shoes and accessories for up to 70 percent off of original retail prices, but paying cash on the spot to the women who bring in their gently-used clothing, shoes and accessories. From their first franchise in Canton, Ohio, launched in 2007 to more than 150 stores nationwide today, Clothes Mentor locations can be found in 29 states and 132 cities throughout the United States.
“This has been an amazing 10 years. I am thrilled to be where we are after 10 years of growth. We would not have been able to accomplish what we have without the hard work and dedication from our franchisees and Clothes Mentor corporate staff in Minneapolis,” said Chad Olson, COO of NTY Franchise Company.
Resale pioneer abandons retirement to launch resale revolution
As a child, Ron Olson worked in the theatre his parents owned and watched the many movies that showed how the rich and famous lived. He thought maybe some day he could be rich like that. In 2000, at the age of 58, he reached that goal when he retired a multimillionaire after building GrowBiz, his empire of resale stores that included Play It Again Sports and Plato’s Closet. In retirement, Ron golfed. He dabbled in real estate. He travelled. He went crazy. He decided that retirement wasn’t for him.
“I was bored. I love work and it drives me,” he said. “I had to get back in the game.”
By 2006, The Godfather of Resale was at it again. On a visit to Columbus, Ohio, Ron’s friends Lynn and Dennis Blum, the founders of Plato’s Closet and Once Upon a Child, introduced him to their new women’s upscale resale store, Clothes Mentor. Olson saw potential. He jumped out of retirement and started NTY Franchise Company, purchasing the three Clothes Mentor locations and hiring his son, Chad, who helped him grow the brand.
“There are still plenty of open markets for Clothes Mentor across America. More and more Americans today want an alternative to thrift in their market, and Clothes Mentor provides them that with its brightly lit, clean and organized shopping environment,” Chad Olson said.
By March of 2014, Clothes Mentor had grown to more than 100 stores. The concept was a hit with franchise owners who loved being their own boss as well as cash-strapped consumers still suffering financially from the great recession of 2008 but wanting to enjoy the designer retail brands at Clothes Mentor’s resale prices.
Today, resale is a $12 billion industry with Clothes Mentor leading the charge in upscale women’s clothing. Over the last decade, they’ve sold more than 28 million units of clothing, recycled 42 million units, and created almost 6,000 local employment opportunities.
Making dreams come true
For Clothes Mentor franchisees, the business has provided more than just an income. It’s been a life-changing event. Franchisees like Mike and Melanie Harris of Edmond, Oklahoma, were able to return to their home and be with their families thanks to the opportunity provided by Clothes Mentor.
“We are thankful to have found the opportunity to own a Clothes Mentor franchise. Because of this, we moved back to our home state of Oklahoma to be near family, which encouraged more family to move here as well. We doubt this would have happened in the three years we’ve been here, without this major life change,” they said.
For others, purchasing Clothes Mentor franchises wasn’t just about being close to family, it meant working in the family business. Sisters Sadie Cherney and Alyssa Cox each own multiple Clothes Mentor locations in North and South Carolina. Their parents had owned resale stores since Sadie and Alyssa were teenagers, giving them a firsthand experience into the wonderful world of resale.
“Having the Clothes Mentor franchises has been a wonderful experience for our family to grow together in the resale industry. Opening a business is always a risk, but we felt strongly from the beginning with our parent’s past experience in resale franchises that it was a profitable opportunity. We look forward to opening more in the near future,” Alyssa said.
Sadie agrees.
“Growing up with family resale franchises provided a framework for my sister and I to appreciate recycling and value-driven shopping,” she said. “We’ve been able to build a work culture that takes great pride in our small businesses, as well as a mission to be involved in and supportive of the communities where we are located.”
Kathy and Lane Bosley own Clothes Mentor in Tyler, Texas, and are hoping their daughters can learn similar lessons by seeing their mom and dad win with their franchise store.
“We are thankful to show our children (ages 9–16) how to own a business. We’re thankful they’ll see how much hard work is required, how important good character is and what a blessing it is to work together as a family!” she said.
More to come over the next 10 years
Clothes Mentor recently launched a free personal shopper program where customers submit their sizes, style preferences and budget either by phone or online, then one of the store’s fashion experts selects outfits for the customer to try on upon arrival. The personal shopper program is currently active in 105 stores and will continue to expand in 2017.
NTY Franchise Company plans to launch 25 Clothes Mentor stores in 2017 and hopes to open around 25–30 per year over the next decade, making Olson and his team very optimistic for the future.
“The next 10 years are going to be awesome. We will be approaching 500 stores, and our franchise base and the customers we serve will have grown dramatically. The jobs our franchisees have created will have helped thousands and thousands of Americans. Only in franchising can you get this kind of trifecta.”
NTY Franchise Company Made The List of Top-Ranked Franchisors
The Minneapolis/St. Paul Business Journal released its 2016 list of top-ranked franchisors in the metro area, and NTY Franchise Company landed at 16! Check out the full list below.
Click here to see more from the Minneapolis/St. Paul Business Journal.
Cleanse Your Closet and Earn Cash at Clothes Mentor South Windsor
Have you done the closet cleanse? Get on board with this decluttering trend and earn some extra money, too! Find out more in this article from ctfashionmag.com, which features Clothes Mentor South Windsor:
Do the ‘Closet Cleanse’
Besides shedding pounds, local families are shedding their closets for cash – a trending New Year’s Resolution sweeping our town and the entire nation. The trend is called the Closet Cleanse – trading in all those clothes you don’t wear anymore to upscale resale stores for cash on the spot.
Consider This:
- Americans are expected to spend more than $655 billion dollars this holiday season, leaving many with a post-holiday financial hangover.
- Each of us spent about $935 dollars for the holidays– up sharply from $830 each last year
- Resale is now a $12 billion dollar business and increasingly Americans of all income-brackets are trading in their closets for cash
How to Take the Closet Cleanse
Upscale resale stores like Clothes Mentor, a national franchise with a store in our area, buys gently used name brand women’s clothes and accessories for cash on the spot. Transactions typically take less than 20 minutes, and most stores will donate items they aren’t able to buy to local charities that help the community.
Farnosh finds cash in her closet!
Farnosh Kamali dropped 50 pounds and was ready to say goodbye to clothes that didn’t fit any more. She didn’t want to throw out clothes that were still in good shape, so took her gently used items to the local Clothes Mentor in South Windsor, Conn. She walked in with a few armloads of clothes, and walked away with $247 in cash!
“It took about two days to go through my closet, but getting paid cash this time of year was totally worth it!” she said.
Clothes Mentor Tips for Turning Closet Clutter into Cash
- If you’re not sure what to get rid of, use the six month rule. If you haven’t worn it in six months, let it go!
- Upscale resale retailers want current fashion, so make sure your items have been in style in the past few years.
- Items should be free of wear, tear and stains.
- Cleanliness counts, so wash your clothes before attempting to sell them.
- Save time on the transaction. Many resale stores require a valid ID to get started, so bring it along. Also, have an idea if you want cash or credit toward a purchase in the store.
Franchising is Smart, and Entrepreneurs are Catching On
Check out this article from altoonamirror.com about why franchising is a smart business move. For one, it allows you to build your own business with the support of a proven system. Learn more:
Franchises gaining in popularity
By Walt Frank
After his family business was sold, Mike Folcarelli said he was “looking for something to do.”
So in 2014, Folcarelli opened a HoneyBaked Ham Co. and Cafe franchise in the Pleasant Valley Shopping Center.
“I thought at my age (49 at the time), this was the best way to go, instead of starting something from scratch. They have proven marketing and brand recognition,” Folcarelli said. “I looked at others (franchises), not just in the food business. I just decided on this — it just fit my lifestyle.”
Mike Burgmeier worked at the Greenwood Meadows while in high school and college.
“I have an entrepreneurial flair. I knew I always wanted my own franchise,” Burgmeier said.
Burgmeier is the franchise owner of the Chick-fil-A restaurant set to open in March at 106 Sierra Drive, the site of the former Montezuma Mexican Restaurant.
“I started to pursue this in 2013. I looked at several other types of franchises, but I wanted to be in the food retail industry. Chick-fil-A is dedicated to customer service. Their core values and my core values lined up,” Burgmeier said. “I am pleased I have the ability to bring in a franchise like Chick-fil-A, which does tremendous things for the community. It will be a nice place for people to sit down and enjoy a good product. I am excited about that.”
Between 12,000 and 15,000 new franchise businesses open every year in the United States, or between 30 and 40 per day.
There are an estimated 733,000 franchise business establishments in the U.S., meaning about 3 percent of all businesses are franchises, and franchise businesses employ about 7.6 million people directly, said John R. Reynolds, president of the Franchise Education and Research Foundation.
Reynolds said the franchising industry has averaged about 2 percent to 3 percent growth per year in the past few years.
Franchises are very popular these days.
“Franchises are popular because they provide business owners with a systematic approach to owning and operating a business that provides branding, marketing, training and support. It combines the resources of the franchisor and franchisees in the network to get a multiplier effect,” Reynolds said. “Many people buy into a franchise because they want to go into business for themselves, but not by themselves. Being part of a franchise system gives them advantages of not going it alone.”
Judy and Anthony Branda have owned the Greenwood Meadows franchise for about nine years.
“My husband had talked to the people who owned it and told them if they ever wanted to sell it, to let us know. We thought it would be a fun business to get into; when people come in for ice cream, they are happy,” Judy Branda said.
Melvin Milne has owned the Budget Blinds franchise in Altoona for nine years, and the one in State College for five years.
“I was in the construction business. I normally worked for someone else and this was a way to get started; a franchise helps you jump-start a business,” Milne said. “I’ve been in this nine years. The economy was not the greatest when I started. It was difficult at first, but the last couple of years it has been nothing but referrals and repeat business.”
David Rosen is the owner of the Griswold Home Care franchise in Hollidaysburg. He also owns two other Griswold franchises.
“I was a do-it-yourself type of person and I wanted to be more of a franchise person. I liked the idea of partnership. The company was moving in the right direction, and I felt it was a solid company,” Rosen said. “Partnerships bring some expertise and help you achieve success. For me, I really liked the mix and felt it was a good fit.”
Owning a franchise has advantages.
According to the International Franchise Association, owning a franchise allows you to go into business for yourself, but not by yourself. A franchise provides franchisees with a certain level of independence where they can operate their business. A franchise provides an established product or service that might already enjoy widespread brand-name recognition. This gives the franchisee the benefits of a pre-sold customer base that would ordinarily takes years to establish. A franchise can increase the chance of business success because it is associated with proven products and methods. Franchises also offer consumers the attraction of a certain level of quality and consistency because it is mandated by the franchise agreement.
“You have a proven product and the system is in place. You don’t have to re-invent the wheel, just follow the system and try to improve on it in your local market. It comes down to hiring the right people and training them and serving the customers,” Folcarelli said.
But there can be some disadvantages to owning a franchise.
The franchisee is not completely independent. Franchisees are required to operate their businesses according to the procedures and restrictions set forth by the franchisor in the franchisee agreement. These restrictions usually include the products or services which can be offered, pricing and geographic territory, according to the IFA.
“You have to recognize that you don’t have the luxury to mess with branding and changes,” Rosen said.
Owning a franchise can take a lot of work.
“You do put in a lot of long hours. In this small business, you are the HR guy, the purchasing guy, the sales guy. There is a lot more responsibility than at a larger company. You wear all of the hats,” Folcarelli said.
It is important to do your research before purchasing a franchise.
“Do your homework on any franchise. There are good ones, there are bad ones, there are great ones and horror stories out there,” Milne said.
The first step is to develop a business plan.
“There are many franchise businesses to choose from. What are the types of businesses that appeal to you that also meet your personal and financial goals in your business plan? Lastly, get advice from a qualified franchise attorney before accepting any franchise offers or signing any franchise agreements,” Reynolds said.
“Check out the company as a whole, its financial situation, how long they have been in business, what kind of talent do they have. Talk to other franchise owners to see if they are willing to talk to you about the franchise. Talk to new ones and others who have been in it for three to five years to get their perspective on the franchise,” Rosen said. “I looked at four or five organizations; Griswold emerged for me. I liked its vision and mission of serving people.”
Reynolds said it is not difficult to get a franchise.
“There are franchises available for less than $100,000, and others for more than $1 million. It’s important to consider a franchise business that meets your personal and financial goals and plans,” Reynolds said.
200 Stores and Counting: NTY Franchise Knows How to Build Resale Businesses
With the opening of its 200th store, NTY Franchise Company continues to grow and be a leader in the upscale resale industry. Check out the great article about the company and its five innovative resale brands from the January issue of Global Business North America:
Click here to see the article inside the digital issue of Global Business North America.
Children’s Orchard Manhattan Beach is All About Family
Check out this article from tbrnews.com about the family behind Children’s Orchard Manhattan Beach:
A garden of gifts at Children’s Orchard in Manhattan Beach
By Genie Davis
Children’s Orchard offers a wide variety of gifts and practical items from clothing and shoes to toys and equipment for infants through pre-teen children. Owner Carol Mintz and her two daughters buy and sell children’s apparel, shoes, toys and equipment.
“I’ve owned the business for seven years,” Mintz said. “I bought it because my daughters were having babies, and, as a grandmother, I figured I should get a head start on all that,” she laughed.
An added bonus: her daughters Cindy and Carrie were interested in the business, so the shop has become a family affair. The store was a natural fit for their interests, too.
“I grew up in retail; my dad was in retail in Philadelphia,” Mintz explained. “So I was familiar with the business, although I come from a marketing background, and my daughters also came from public relations and marketing.”
That marketing background has paid off in terms of building their business, and so does Mintz’s daughter Cindy’s FIDM fashion degree.
“She decorates the store, and she’s great at putting outfits together for customers. That’s her favorite thing to do,” Mintz said.
Children’s Orchard has a selection that pleases both shoppers and sellers.
“I think because of where we are located in Manhattan Beach, we get wonderful brands, and we are able to price them very reasonably for shoppers. It’s a good experience for both our shoppers and the people who sell to us, Mintz said. “Sellers can benefit even further with the 30 percent or more in store credit we offer them, so that they can shop here very reasonably. The whole idea is to take advantage of trading in an item that isn’t needed and buy something that is. It seems to work for everybody.”
The shop frequently offers unique, one of a kind items such as a recent sale: a child’s BBQ replete with a grille and skewers for little ones to use.
“Currently I have a $1,500 Bloom crib that converts to a toddler bed that retails for $1,500 that I’m selling for $700 in perfect condition. I also have a three-piece Pottery Barn toddler kitchen that retails for $700 available for $180, and a children’s piano that retails for $150 and I’m offering for $60.”
Among her less unique but nonetheless stellar bargain items are strollers of all types, ski clothes, and of course, holiday clothing. Mintz says the store buys holiday items all year long, and now shoppers can take advantage of items such as holiday dresses for children from 30 to 50 percent off.
“For little ones I have holiday pajamas,” she added. “Our post popular items would be clothing, that is the number one, followed by toys. We have a really good book selection, too, from board books to chapter books.”
For bargain holiday shopping, the children’s selection at Children’s Orchard is indeed blooming with possibilities. The shop is located at 2701 N. Sepulveda Blvd. in Manhattan Beach.
Gifting Season: LinkedIn Article Features NTY Franchisees
Check out excerpts from a linkedin.com article below, which features several franchisees from various NTY Franchise Company brands.
Why these franchisees see franchising as a gift
By Jim Judy
The holidays are here, so what better way for me to celebrate than to hear why actual franchise owners see franchising as a wonderful gift. As a franchise consultant, I’m always happy to hear how they are thriving in their franchise business, but even I was surprised by the response I received for this story.
I’ve heard from dozens of franchisees from numerous franchise systems excited to share their thoughts on what they love about franchising.
Enjoy what they have to say, and have a wonderful holiday!
[…]
“This year we feel even more thankful than previous years. By opening our Clothes Mentor franchise we fulfilled our dream of having a family business and have the opportunity to spend more time together. Being a franchise owner has given us the opportunity to save for our retirement, and provide long term job security for our son. Our #Dream2016 has come through.” – Pieter de Smidt, Clothes Mentor of Sugarland, TX
“I’m thankful for franchising! Combining my entrepreneurship passion with best practices, systems and tools from a proven franchiser is a winning combination. 2016 was a great year!” – Bradley R. Swenson, Device Pitstop of Maple Grove
“We are thankful for a franchise with a proven track record to give us the confidence to open multiple, very successful businesses. By following the “resale-retail recipe” provided, we are not forced to build a business model from the ground up, but to utilize the wealth of knowledge our franchisor has handed to us to create our own businesses in our market and have the freedom to be creative and find ways to improve even more on operating our own individual stores.” – Shawn & Alyssa Cox, Clothes Mentor Charlotte – Midtown, NC, Charlotte – Arboretum, NC & Rock Hill, SC
“Being part of a franchise provides a broader opportunity for success, and gives an established brand to build on. I’m thankful for the partnership, resources, technology, and ongoing support from the franchise I am partnered with.” – Shasta Webber, Children’s Orchard Huntersville, NC
“Franchising give me the flexibility to make more family time. There are no clocks to punch and no supervisor to decline vacation requests.” – Brad Peterson, Device Pitstop Burnsville, MN
“After just spending 90 minutes with my franchise operations manager, I feel like I have a focused business strategy to wrap up 2016…and he planted seeds for me to start developing my 2017 business goals. I am thankful for having a built-in, business-savvy coach who wants us to succeed as much as we do.” – Chris Barnett, Clothes Mentor Springfield, PA
