Children’s Orchard Rowley is a Family Business for Families

Check out this great article from newburyport.macaronikid.com featuring Children’s Orchard Rowley.

children's orchard rowley franchisee
Photo from newburyport.macaronikid.com.

Children’s Orchard Rowley: Family-Owned by Three Generations of Women

By Emily Cowan

Thirty years ago, an Ipswich grandmother named Maureen started a local business she hoped would help her children and grandchildren – and it’s still going strong. We caught up with her daughter Steph Johnson and granddaughter Jamie, now owners and operators of Children’s Orchard Rowley, to find out more about the family business and how things have changed since Maureen opened that first store.

Newburyport Macaroni Kid: How did your family get into the kids’ consignment business?

Steph: My mother got into the business almost 30 years ago after meeting the owners of the Newburyport store, before it was a franchise. She had just had her third grandchild (Jamie), and loved the idea of recycling for future generations. She opened her first store in Ipswich, and we were there for ten years before moving to Rowley.

MK: What’s it like working with your mother/daughter?

Steph: I loved working with my mom. We worked well together for 20 years before she retired. Now I have my daughter working for me I think we work well together. It is great having flexibility.

Jamie: I started working here as a teen after school and weekends. I took a few years off after graduating college, but I hated my job! So I came back to help my mother with the online outreach and advertising.

Working with/for my mother is great. I’m always learning new things from her, and I feel like she is learning from me as well. There is also the convenience factor of working for her. If I’m sick or need the day off, she works for me and vice versa.

Also, we each enjoy different seasons. She loves the winter and I love the summer, so if she wants to ski on my day off I work, and if I want to go to the beach on her day off she works for me. Working together has helped my brothers out too because if they need someone to babysit one of us is always available.

MK: Thirty years is a long time! Has buying and selling kids’ clothing and equipment given you any insight into parenting trends over time?

Jamie: I’ve been working part-time in the store for about 15 years, and I have noticed a lot of changes. The internet has made parents much more product-savvy. When grandparents come in they don’t go for name brands, they just know the item they want. This generation of parents knows what brands they want specifically, so we carry more of those.

Other changes are driven by changing guidelines and pediatrician recommendations. For example, we no longer sell bedding because it’s not recommended in the cribs. Instead, we sell more sleep sacks to keep the kids warm. Product recalls also play a huge role in what we are allowed to buy and sell.

MK: What do you most enjoy about working at the store?

Steph: I love the flexibility of working for myself and working with family. At the end of the day I have real peace of mind.

Jamie: I love helping new parents or grandparents. When they come in all stressed out about what to buy, I enjoy pointing out what items sell best. When they are trying to decide between strollers or baby equipment they think their child will like, I give them my honest opinion. Sometimes I sell them the cheaper of two items because I know that product will work for them – it isn’t always about the money.

When someone comes in and says “it’s my first time here, my friend just told me about you,” I feel like we are being successful. We are a small, locally owned business and we rely on high-quality inventory, excellent customer service, and word of mouth to stay afloat.

Click here to see more from newburyport.macaronikid.com.

Can You Make Money Selling Used Women’s Fashions?

Hear answers to this frequently asked question from several Clothes Mentor franchisees from across the country:

Women’s Clothing Resale = Big Opportunities 

Do you love fashion? Have you ever dreamed of owning your own women’s resale fashion boutique but never knew where to start? 

Maybe you’ve been told by friends and family that there is no money in owning a women’s fashion resale franchise or that inventory is too expensive. 

We are here to tell you that this is not the case, in fact, the exact opposite is true: There is a lot of money to be made in the women’s clothing resale space! 

We interviewed several current Clothes Mentor owners to find out exactly how much money can be made in this booming industry. Watch the short video above to find out more about following your dreams and owning your own women’s clothing resale franchise.

 

Device Pitstop is Good for Small Businesses

Check out this article from inc.com, which highlights Device Pitstop as a great option for supplying small businesses with high-quality, affordable electronics. Check it out:

Device Pitstop employees working around table

10 Overlooked Budget Hacks for Starting a Business

Starting a business can be costly, but you can do it on a budget and still get the same results.

By Adam Heitzman

Let’s be real, getting a business off the ground is hard. Balancing employee management with everyday operations with promotions and PR with new client outreach with current customer satisfaction…yikes, that can get overwhelming and expensive.

Aside from your standard penny pinching accounting and budgeting tips, there are plenty of ways to stretch your business budget. By employing some of these overlooked budget hacks, you can shave hundreds off your operating costs and watch your profits soar.

  1. Locally optimize your website for more foot traffic.

The majority of mobile searches usually end up in a purchase from a local business. Think about mobile users who search on the fly: they might Google “Mexican restaurants near me,” read some reviews, and then select a nearby restaurant to eat at. For free or nearly free, you can optimize your website through reviews, citations, listings, and more to make sure you’re directing as much foot traffic into your store from the internet at possible.

  1. Maximize free resources.

Just about every business owner knows the importance of having a social media presence, especially since it’s free. But what many businesses overlook are the associations, groups, and networks that can be used to their entrepreneurial advantage. Customers like businesses that are part of associations and broader professional networks because it increases the trustworthiness of the brand. It’s also a great way to meet other business owners and develop mutually beneficial, professional relationships you can learn from.

  1. Negotiate with your suppliers.

And by negotiate, I mean haggle. When it comes to product suppliers and vendors, treat their asking prices as more of a starting point than the actual price you’ll be paying. Wifi, cable, office supplies-many of these things can be negotiated through your account manager, especially if your business has been a long-time customer. Shaving a few bucks off of bills here and there can add up to savings of hundreds of dollars.

  1. Barter your business with other businesses.

Back up to the mutually beneficial, professional relationships idea. You can barter the services you offer with the services of other businesses to achieve mutual goals. Let’s say you own a small PR firm and your office is in dire need of a professional paint job. Find a locally owned painting business and offer to do some PR work for them in exchange for some of their services.

  1. Outsource.

Election season has made “outsource” a dirty word, but you don’t have to outsource every last business function to another country. Freelancers and contracts can often be hired for much less than a full time employee. If there’s something you’d normally hire a position for, such as website design, writing, social media, etc., consider hiring an independent worker. More often than not, they can get the work you need done for a fraction of the cost.

  1. Cut employee costs.

If you don’t want to outsource any jobs and want to keep employees, you can always try cutting down the costs accumulated by employees. If you’ve been catering lunches once every week for years and the cost is getting to be a bit much, reduce it to just monthly catered lunches. Some businesses have even found a four day work week to be a better fit for their employees, who work hard to enjoy their extra day off, and their costs, which are reduced by not having a fifth day of office operations (think: water, electricity, etc.).

  1. Embrace inexperienced hires.

Experienced employees are awesome, but also expensive. Unless you’re in a business that absolutely requires a certain level of experience, such as a private medical practice or law firm, be more open to inexperienced employees. Recent grads are often willing to accept a much lower salary than someone with 5 years of experience, and with a little guidance, an inexperienced but bright employee can do just as good a job.

8. Buy used electronics/sell old electronics.

Electronics are one of the most necessary and expensive parts of owning a business. Computers, phones, laptops, upgrading outdated technology-it adds up quickly, but most businesses and offices can’t operate without them. The good news is that the prevalence and necessity of technology has made attaining it much easier. Try going through a reputable refurbished electronics store for your tech needs, such as Device Pitstop. You can buy your business’s electronics at a discounted rate, sell your older gadgets without biting too much of the cost, or even trade when it’s time for an upgrade.

  1. Buy discounted office furniture.

Much like electronics, another costly but necessary piece of office equipment is office furniture. Desks, chairs, and conference room tables are deceptively expensive. Discount furniture companies offer cost-effective solutions for getting your office the right look. You can rent office furniture or buy from a clearance selection for discounted pieces that are good as new. Taking the discounted route on the expensive stuff like electronics and furniture can save your business thousands of dollars.

  1. Promote partnerships with charities.

As the giving season approaches, advertising tends to get more expensive. A great way to maximize your brand’s exposure on a business is by partnering with a charity. Not only does it attract loyal customers and draw attention from a wider audience, but it also gets you tons of free marketing and publicity through your charity of choice. Team up with a local nonprofit this holiday season to save on marketing and outreach.

Click here to see more from inc.com.

Clothes Mentor is Catching On: Must Read for Entrepreneurs

Clothes Mentor was recently featured in an article from The News & Observer about lesser-known franchises that offer big opportunities to today’s entrepreneurs. Check out excerpt from the article below and prepare to be inspired. You can also read the full article on newsobserver.com.

Clothes Mentor logo horizontal

Beyond fast food: New franchising ideas draw entrepreneurs

They’re not household names like McDonald’s or The UPS Store, but small franchises beyond the usual restaurant groups and retailers are attracting buyers who want something new or different and see greater challenges and opportunities with lesser-known businesses.

[…] Adam Scott looked at several relatively small companies before deciding on Clothes Mentor, which has nearly 140 shops in about two dozen states that sell women’s used clothing. Scott, who previously owned a franchise that shipped packages, was looking for a team atmosphere that he felt huge franchises with thousands of locations didn’t offer.

“I wanted a certain culture,” says Scott, who lives in Knoxville, Tennessee. “I could tell they really have an interest in the success of their franchisees.”

Scott asked other franchise owners about their experience with Clothes Mentor, something that’s recommended anyone do before buying a franchise. What he heard persuaded him that even though Clothes Mentor isn’t on the tip of consumers’ tongues, it was a good fit for him.

“I have to feel that I’m going to like who I’m in business with,” he says.

CLOTHES MENTOR: Ardmore Store has Treasures for Everyone

Photo courtesy Mainline Media News: Clothes Mentor Ardmore Owner Sharon Nagy poses with a poster of an article featuring  herself at 7-years-old selling Kool-Aid from a cart her father made. She hopes to raise money for medical research into the disease that took her father's life.
Photo courtesy Mainline Media News: Clothes Mentor Ardmore Owner Sharon Nagy poses with a poster of an article featuring herself at 7-years-old selling Kool-Aid from a cart her father made. She hopes to raise money for medical research into the disease that took her father’s life.

Check out the Mainline Media News article about the soon-to-be-open Clothes Mentor store in Ardmore, Pennsylvania:

Clothing has the power of transformation. A new little black dress, shiny red heels or a tailored coat can make a woman feel like a million bucks. Yet, why spend most of a paycheck on expensive clothing? Clothes Mentor, a franchise of stores based in the U.S., buys and sells previously owned designer clothing at 70 percent off the original retail value.

“Clothes mentor is unlike consignment, we do pay cash, on the spot. It’s a resale shop like you’ve never seen before. It’s not a thrift store, it’s not a step up from that, it’s really a concept where the modern, fashion-conscious woman can come in and be outfitted in something that’s new, fresh and exciting,” Sharon Nagy, owner of Clothes Mentor Ardmore, said.

The store, at 50 Greenfield Ave., Suite 56C, is set for grand opening on Thursday, Feb. 4 from 10 a.m. to 8 p.m. During the grand opening event, the first 25 customers in line will receive mystery gift cards, ranging in value from $10-$25 dollars.

Photo courtesy Mainline Media News: A glimpse into the Clothes Mentor store at 50 Greenfield Ave., opening Feb. 4.
Photo courtesy Mainline Media News: A glimpse into the Clothes Mentor store at 50 Greenfield Ave., opening Feb. 4.

Stepping into the store is equivalent to opening up a fashionista’s dream closet, full of rows of color-coordinated clothing, designer handbags, heeled boots, vibrant scarfs, and sparkling jewelry. The pieces range from items from well-known department stores to high-end designers.

“When you come in and you find a Calvin Klein dress that sold for a hundred dollars and it’s thirty in our store, they feel really pretty in it and they are equipped for whatever is out there, whether it is an interview, meeting friends or going out for dinner with their husband,” Nagy said.

The store has treasures for everyone at every budget.

Nagy explains, “We have costume jewelry, we even have some Tiffany pieces and David Yurman. We have in the store everything from Old Navy, Target, Kohl’s, Penny’s all the way up to Dior, Gucci and Christian Louboutin.”

The inventory is created by the community. Anyone can stop by and bring in new or gently used woman’s clothing, shoes, accessories and handbags. Clothing must be laundered and brought in without hangers. People can take advantage of curbside service where they drop off their items and call the curbside number so that they do not have to carry items from their cars.

“We do an inspection, and then we put it into our very sophisticated matrix system that we have that is supported by our franchisor and it tells us the price,” Nagy said.

Clothing that meets requirements will be placed in the store and the previous owners will be paid a portion for the clothing, about 30 percent of the resale price.

However, Nagy explained that for handbags that are mechanized for $50 or more as well as garments mechanized at $200 or more, previous owners will receive half of the resale price. They may also choose to receive store credit which adds an additional 35 percent of the sale to their credit.

Clothes Mentor has items for sizes 0-26 and is looking for more items, especially plus and active wear. “We are setting the store for spring so I’m looking for more summer items that have been in the stores the last few years,” Nagy said.

Opening the store is a lifelong dream that has been in the works since Nagy was a little girl, living in North Carolina. Nagy worked as a nurse up until five years ago. She also has a passion for theater and has performed in 15 shows in both the local community and city since moving to the area over a decade ago.

Nagy, joking about how she was able to explore the glitzy world of theatre before embarking on her business, said, “So then I got that out of my system and now I was like, “OK, now what do I want to do when I grow up? I think I’ll have a store.’”

Nagy was inspired by the mission and concept of the Clothes Mentor franchise.

“When I discovered this concept, where they pay cash and it was for women, and it’s supported by a franchise, it’s not something that I had to do totally on my own. It’s nationally known but locally owned and operated…It’s a concept where we get the support of marketing, advertising and training from the franchise. They helped me get this going but it has been a dream of mine forever.”

Photo courtesy Mainline Media News: Christian LouBoutin heels with the trademark red-lacquered soles and Prada boots
Photo courtesy Mainline Media News: Christian LouBoutin heels with the trademark red-lacquered soles and Prada boots

Helping others score amazing deals and find beautiful items that can have a second life is also a thrill for Nagy. “I always had resale in my blood, growing up finding that treasure and loved the concept of consignment shops and resale shops,” she said.

Nagy was an entrepreneur from a young age. At 7 years old, her father built her a Kool-Aid stand and she sold the fruity refreshment for a penny. A local reporter took a picture of her, proudly sitting at the stand, which she found in the archives and created a poster of the article.

“I played store a lot as a little girl, I used to put price tags on everything in the house and make my parents shop,” Nagy said.

Her father’s Kool-Aid stand inspired her to open her own business. She hopes to give back to her father and plans to use some proceeds from the store to fund Penn Medical Center’s research.

“I’m going to implement a one cent [buy one, get one for a cent] sale to raise money for a particular disease that my father had. He built this Kool-Aid stand for me, he was terminally ill. I’m going to use this to raise money to study the very rare diseases that he had.”

In this new business venture, Nagy combines her compassion for her family and community.

“It’s all about helping each other, I guess that’s the nurse in me, too,” Nagy said. “I still have that desire to help people feel better about themselves, and that’s what this is all about.”

During the year, Nagy plans to have several exciting events including a “Girls Night Out” partnering with local vendors as well as events for teachers and private parties.

Clothes Mentor Ardmore will also be developing a Personal Shopper program down the line. Eventually, customers will be able to fill out a form online and “the personal shopper [selects] items for them based on their style, their color their preferences, sizes, their lifestyle, what they have interest in.” The program will be free of charge.

Nagy is also looking for talented people who are welcome to apply online to be part of her team in the store. Her vision for the store is a place where the customers and store team thrive together and make the Ardmore location a staple in the community.

“I want it to be a place where people can come and hang out. Every day it’s a new store because things are flying in and flying out. People are excited to bring new things and stop by and see what’s the latest and greatest. But just to be able to say, “Hey how’s it going?” and see your team members making friends with the community and just be a warm atmosphere.”

Nagy is thankful to everyone in the community who has contributed to making her dream a reality.

“The community feels a little ownership of this, I love that… They’re so supportive. We have such an eclectic demographic area around here, it’s great. We’ve got all kinds of folks. Just to see what they were going to help me create in the store, and seeing the team, the excitement, it’s a contagious excitement,” Nagy said.

For more information, visit the Ardmore store website.

Article by Jessica Paradysz, Correspondent for Mainline Media News

CLOTHES MENTOR: 6 Ways To Treat Your True Customers Well

NTY Franchise Company graphic with title of article

Clothes Mentor franchisee Kate Paynter wrote this helpful article for the Women On Business website. Read the article below or check it out on womenonbusiness.com.

Every year, I make a point to set a new goal for my business. Not just for me, but for all the men and women I’m proud to call team members. The goal becomes a theme that we will build on throughout the year, affecting everyone from the CEO to the front line employees. Or as I like to refer to them, my “true” customers.

Prioritizing customer service for the end customer or final consumer is nothing new. But when you are a multi-unit business owner with several layers of management, you probably don’t spend much time engaged in traditional customer service. You do have customers, however; you just may not have thought of them that way.

In 2016, I’m making it a priority to treat my true customers well. Those would be the district managers I interact with on a daily basis and count on to help the business succeed. In turn, I’ll encourage them to treat their “true” customers, the store managers, well. It’s a mission I want to trickle all the way down to our front line employees whose true customer is the final consumer.

Whether you are a business owner or manager, chances are you are providing a work experience for somebody. That somebody is a customer. Employees pay with something much more valuable than money. They pay with their time, their skills, and their effort. Supervisors that expect their teams to treat customers like royalty have an obligation to do the same for their staff.

Here are some ways to get it done:

1. Solicit Regular Feedback

Whether you use anonymous surveys, open discussions, or exit interviews, putting mechanisms in place to generate specific feedback from employees is a critical starting point.

What is the best part about working here? What is the worst part? What would you do differently if you were in charge? Where are we missing opportunities?

2. Schedule Time to Review Feedback Regularly

Weekly, monthly, quarterly — whatever time you select, have a plan for how it will be discussed. I like to review everything before the meeting, then offer my managers a summary of what we will be discussing.

Remember not to spend the entire time on what needs to improve. Dedicate some time to what the employees say is being done well. Not only is that an opportunity to offer praise for good achievement, it’s a chance for your team members to hear what’s working and see how they can implement it, as well.

3. Finish Each Meeting with an Implementation Plan and Make Good on It

Nothing will undercut your efforts to generate regular feedback than a collective sense from your employees that they aren’t being heard. This doesn’t mean you have to solve every problem, but letting people know that their concern was discussed goes a long way.

Compile your meeting notes into a summary email and distribute it to all team members. Begin with what’s going to be a top priority, followed by midterm fixes, long-term fixes, and tabled issues. Finish with anything that won’t be addressed again but offer a detailed explanation why.

4. Be Nice

I’ve been a business owner for more than 20 years and know the pressure women feel to prove that they have the toughness to succeed in business. However, a perpetual scowl and grumpy demeanor will do far more harm than good. It’s difficult to expect your front line employees to wear a smile when dealing with customers if they are regularly greeted with their supervisor’s frown.

Being nice isn’t a weakness, being afraid to be nice is. If you show confidence in your mission and consistency in your operation, there is no reason you can’t be respected while still being nice.

5. Use Your Business to Inspire Your Employees

Would your employees consider their positions to be their jobs, their careers, or their callings? Some would say that answer has more to do with the work than the organization providing it, but I believe a company’s management team has a lot to do with how meaningful they make the work.

As a resale store owner, I don’t describe our team members as selling used clothes. We’re putting cash in local women’s pockets for their gently used items. We’re helping people look like a million bucks for pennies on the dollar. We are selling confidence through clothing without busting the family budget. That’s important work that we can all rally behind.

6. Measure Results

At regular points throughout the year, we’ll take stock of how our efforts are coming. We will look deeply at our retention rates, compare employee satisfaction levels, and review where we are succeeding and where we need improvement.

Don’t make the mistake of waiting until the end of the year to check in on your progress. If your goal is to improve or maintain a high level of “true” customer satisfaction, there is no sense in waiting until December to find out that what you’re doing isn’t working. Analyze results. Develop what’s working. Scrap what isn’t.

For me, success looks like this piece of feedback from one of my most trusted managers. She is one of my true customers whom I am proud to serve.

“Continued support from such a great family/company to work for is making my experience here one to cherish. ‘Take care of the employees and they will take care of the customers’ greatly describes the way you run this “family,” and it truly makes me enjoy going to work everyday. I couldn’t be happier!”

About the Author
Kate Paynter is a pioneer in the $12 billion resale industry. She and her mother, Becky, own and operate several resale franchise units in Cincinnati, Ohio, including upscale women’s resale clothing store, Clothes Mentor.